16 Handles Entering Breakfast World



DIY Concept that Could Change The Way People Eat

16 Handles Entering Breakfast WorldWHO: 16 Handles, http://www.16handles.com

WHAT: Launching new day-parts concept focused on breakfast, lunch, and snacks in addition to it’s famous frozen yogurt and treats.

WHERE: Chelsea location, 178 8th Ave (corner of 19th St).

WHEN: Starting Wednesday, February 25th at 8am. Launches in other NYC stores this Spring.

WHY: Provide better food and beverage options to guests throughout the day.

HOW: Introducing healthy bases (fresh yogurt, acai bowl, oatmeal), new toppings including vegetables, as well as more fruit, granola, and nuts in the do-it-yourself style people know and love at 16 Handles. New coffee and tea, better-for-you snacks, and bottled beverages will also be available.

16 Handles revolutionized frozen yogurt in NYC by bringing the first self-serve shop to the East Village in 2008. Now, they plan to do the same with breakfast and snacking by bringing the first self-serve fresh yogurt, acai bowl, and hot oatmeal program to New York City.

16 Handles is launching its new menu at its Chelsea location starting February 25th. The goal of the concept is to provide better food and beverage options to its guests throughout the day, with a focus on self-serve healthy breakfast and snacks. The new program will broaden the 16 Handles menu from self-serve frozen yogurt/toppings to also include fresh yogurt, acai bowls, and oatmeal as well as new toppings, coffee and tea, snacks, and a robust bottled beverage program. As always, the focus is on quality ingredients and products, which is why 16 Handles is featuring products from like-minded companies.

Solomon Choi, CE-Yo: “16 Handles is very excited to be launching this program. We’ve always prided ourselves on providing the best quality and options when it comes to frozen yogurt and toppings for our customers and I’m thrilled to now extend the same high quality and level of customization to the rest of the day.

Eric Rhee, Vice President of Business Development: “We’re going to use our self serve model to redefine how we eat. Our mission is to find the best products and ingredients for our guests.”

16 Handles Entering Breakfast World16 Handles (http://www.16handles.com) was started in 2008 as New York City’s first self-serve frozen yogurt and is currently the number one frozen yogurt business in the city. It has since grown to over 40 locations across six states, and is now expanding internationally. 16 Handles sets itself apart with unique store design, innovative marketing, artisan flavors, and over 50 toppings to choose from, ranging from your favorite candy to fresh fruit to sauces and more. They highlight individuality and customization, encouraging fans to “flaunt their flavor” both in their cups and their lives.