Online hub will offer premium content, resources and networking for baristas and bartenders
Bartenders and baristas now have a virtual destination to mix, mingle and exchange expertise with the launch of Club 83, an online platform created by 1883 Maison Routin, the No. 1 French manufacturing exporter of beverage syrups. The hub is the first international social network dedicated solely to libations industry professionals.
“The goal with Club 83 is to connect and inspire bartenders and baristas,” says Olivier LeCoeur, CEO of Routin. “While your position behind the bar is a social one with customers, it also has the potential to be solitary, separating you from likeminded colleagues. With this virtual outlet, you can create and share recipes, ask for advice and connect with leading resources in the industry, spanning the globe.”
For more than 130 years, 1883 Maison Routin has created highly regarded beverage syrups. Its products contain no preservatives and are made only with cane sugar and water from the French Alps. Additionally, all of the fruit flavored syrups contain juices, not just aromas. Now, professionals who use 1883’s products, as well as other ingredients, can meet likeminded professionals on Club 83.
With Club 83, which is available in English and French, users can follow and be followed by other users via social media; discuss trends in their community; exchange recipes and ideas; read tips and tutorials; and develop a sense of camaraderie with colleagues around the world. The free site seeks to unite a community of professionals around premium content, relevant to their industry.
Signing up for Club 83 will also give community members access to a host of events, including Bartender of the Month, offering an opportunity for these experts to compare and test out their ideas. Users can create a personal page, a group (for example, “Bartenders of Five-star Hotels”) or an event.
“Our goal with Club 83 is to create a global community, fueled by the passionate minds that have taken the creativity of the beverage industry to new heights,” says LeCoeur.
For more than 130 years, 1883 Maison Routin has relentlessly strived to demonstrate its expertise in the field of beverage flavoring. Made in Chambéry, in the heart of the Alps, 1883 syrups come in a wide range and are distributed in more than 75 countries. The brand is a recognized expert in upscale flavoring, serving professionals across the world. Maison Routin is the No. 1 French manufacturing exporter of syrup and the No. 2 French maker of syrups, with more than 50 million units produced. To learn more about Club 83, visit http://www.club83.fr/en/. To learn more about 1883 Maison Routin’s wide variety of syrups, new brand identity or for creative recipes, visit the company’s website, and pages on Facebook, Twitter and Pinterest.