American & Interstate Signcrafters, a full service sign manufacturing and project management company, today announced its hiring of Mike Morelli. Morelli, a well-regarded industry veteran, brings to the growing American & Interstate Signcrafters team years of experience leading retail, fashion, hospitality, and QSR sign and branding programs.
“Mike’s reputation for brand-centric, design conscious customer service and execution is well-known within the sign industry. Welcoming Mike aboard the American & Interstate Signcrafters is an absolute pleasure,” said Lisa Johnson, VP, American & Interstate Signcrafters. “His energy and enthusiasm are contagious, and we’re so excited.”
Said Mike Morelli, “What excites me most about joining the team is the scope of our capabilities, scale of our projects and programs, and company-wide emphasis on first class project management. I also look forward to introducing my existing network to our strategically located manufacturing facilities up and down the east coast, and to the many more relationships and projects made possible my American & Interstate Signcrafters fabrication, installation, and service capabilities.”
Mike manages national, and international, sign programs and oversees business development in the southeastern United States. Possessing encyclopedic sign knowledge and more than 20 years’ experience Mike is regularly called on by the nation’s best known retail, fashion, hospitality, and QSR brands.
Years ago the second ranked international fashion brand turned to Mike when their needs were not met elsewhere. Mike provided a signage and branding solution and was subsequently awarded its market roll-out over 60 locations from Japan to California, Miami to New York.
Similarly, Mike has executed a multi-phase Neiman Marcus Last Call rebrand campaign and provided signage for nutrition retailer GNC. Mike is also responsible for the roll-outs of fast growing brands LePain Quotidien, which has more than 217 locations, and Corepower Yoga., which has been dubbed by Inc.com as the “Starbucks of Yoga.”
Mike’s familiarity with fabrication processes and design experience make him a consummate brand-centric account executive.
A resident of Tampa Bay, Mike enjoys ice hockey, golf, and is self-described cigar aficionado.
American Signcrafters is a full service sign manufacturing company offering fully integrated branding solutions nationwide. We serve Fortune 500 companies and leading organizations in the finance; healthcare; commercial real estate and development; education; entertainment; hospitality; insurance; and premium retail industries.
Our mission is to offer clients and partners cost effective signage, reliable service and project management solutions.
For more information visit www.americansigncrafters.com.