Breakfast and Brunch Expert Joins Growing Full Service Darling
Following the success of a banner year of growth, Another Broken Egg of America, Inc. (ABEA) is pleased to announce the addition of Tom Petska as the Director of Franchise Sales. Petska joins Another Broken Egg Cafe as a seasoned veteran in the breakfast, brunch and lunch daypart, and is assigned with directing the expansion of the concept’s future to all undeveloped regions of America.
Petska comes to Another Broken Egg Cafe after spending the past decade working in franchise sales for multiple brands, including Dickey’s BBQ, Boneheads and Tilted Kilt. Most recently, Petska moved his way up the ranks at The Egg & I to Director of Franchise Development, where he saw the brand grow from 27 locations to 115. Petska, being entrepreneurial in spirit and having owned several companies, has an edge in connecting with potential franchisees who are looking to own a proven and popular concept.
“I’ve proven myself successful in building brands up from a few dozen locations to a few hundred, and I am excited to do it with a company that has seen the sustained growth that Another Broken Egg Cafe has had over recent years,” said Petska. “I am passionate about the breakfast, brunch and lunch segment and I look forward to bringing my franchise sales expertise to the brand and being a part of Another Broken Egg Cafe’s long-term success.”
In his new role, Petska is responsible for enhancing the franchise sales process system-wide while generating new leads for the brand. He is charged with determining emerging markets and then developing them for expansion, with a focus on multi-unit operators.
“We are extremely excited to have Tom join our team,” said Nick Binnings, Vice President of Brand Development. “His wealth of knowledge and experience will be invaluable as we continue to grow the Another Broken Egg Cafe brand, and we look forward to his assistance in evolving the concept to well over 100 plus units.”
Launched in 1996, Another Broken Egg Cafe has become a dining sensation in the Southeastern region. The concept’s well known popularity is directly contributed to a universally appealing menu of fresh and nutritious dishes that ‘Foodies’ can indulge in, such as Bananas Foster, Huevos Rancheros and ‘Signature’ Benedicts, as well as popular lunch offerings. Driven by attention to detail – everything from its French country décor, hand-made stoneware coffee mugs, warm color schemes, and unique artwork – the upscale cafe offers guests the opportunity to ‘feel like you’re on vacation’ at any time in an inviting atmosphere of casual elegance.
For more information about Another Broken Egg Cafe, visit www.anotherbrokenegg.com.
Founded by Ron E. Green in 1996, the Miramar Beach, Florida based Another Broken Egg of America, Inc. concept is an upscale breakfast, brunch and lunch restaurant that provides an alluring, diversified menu at affordable prices. Currently, with 51 operating locations throughout the United States, ABEA has plans to execute an additional 70 successful openings by 2018. For more information about the franchise opportunity, please visit http://www.anotherbrokenegg.com/franchising.