Applebee’s in Albuquerque Offer “DollaRitas” – Margaritas for a Buck – for the Month of October

Applebee's in Albuquerque Offer "DollaRitas" - Margaritas for a Buck - for the Month of October

Applebee's in Albuquerque Offer "DollaRitas" - Margaritas for a Buck - for the Month of October

At Applebee’s in Albuquerque, Happy Hour will become Happy Month during October.

Apple Investors Group, a franchise partner of Applebee’s Neighborhood Grill + Bar, with eight Applebee’s in the Albuquerque area, is making a bold move in the market: offering its best-selling 10 oz. Margarita, served on the rocks, for a buck for an entire month. The aptly-named DollaRita is available during all open hours in the restaurant and bar during the national celebration of Applebee’s Neighborhood Appreciation Month at the following Apple Investors Group-owned Applebee’s:

6220 San Mateo Blvd. N.E., Albuquerque, NM 87109
10600 Lomas Blvd. N.E., Albuquerque, NM 87112
3620 NM Hwy 528, Albuquerque, NM 87114
10895 Montgomery Blvd NE, Albuquerque, NM 87111
2600 Menaul Blvd NE, Albuquerque, NM 87107
2000 Yale Blvd. SE, Albuquerque, NM 87106
2711 Coors Blvd NW, Albuquerque, NM 87120
6200 Coors Blvd NW, Albuquerque, NM 87120

Applebee's in Albuquerque Offer "DollaRitas" - Margaritas for a Buck - for the Month of October
Andy Patel

“We are proud to be a part of the Albuquerque neighborhood and want to show our appreciation of our valued guests with this incredible deal,” said Andy Patel, managing partner of Apple Investors Group. “We want to see our neighbors more often and our DollaRitas will give us the opportunity to do just that.”

Applebee's in Albuquerque Offer "DollaRitas" - Margaritas for a Buck - for the Month of October
Chris Dharod

The DollaRita is the brainchild of Chris Dharod, Chief Operating Officer of Apple Texas, a subsidiary of SSCP Management, owned by Dallas businessman and philanthropist Sunil Dharod. Chris Dharod was looking for a way to treat his neighbors with a knock-out offer during the sizzling summer Texas heat of July. The campaign resulted in more margaritas sold than in any month in the franchise partner’s history. The DollaRita idea proved so successful that nearly 2000 Applebee’s have adopted the Apple Texas-inspired promotion as its own in October as well.

The DollaRita isn’t the only fun Applebee’s in Albuquerque is having in October. Long Island Ice Tea lovers are in luck too, with $2 LITs all month as well. Both the LIT and DollaRita are perfect for washing down All-You-Can-Eat Boneless Wings, Riblets and BBQ Chicken Breast (served with fries and coleslaw), available for $12.99 during October.

For more information, guests are encouraged to call their local Applebee’s.

Apple Investors Group, LLC was founded in 2008 and is based in West Palm Beach, Florida.  The founder and President of Apple Investor Group, Andy Patel is a native of Gujarat who got involved in the franchise industry when he came to the United States. Originally, looking to join the Wendy’s chain, but then realized IHOP worked out better, he opened his first IHOP 18 years ago. Today Apple Investors Group owns and operates over 150 restaurants, including Applebee’s Neighborhood Grill and Bar restaurants, IHOPs, Burger Kings and Pizza Huts across the nation.

Applebee’s Neighborhood Grill + Bar offers a lively casual dining experience combining simple, craveable American fare, classic drinks and local drafts. All Applebee’s restaurants are owned and operated by entrepreneurs dedicated to serving their communities and offering quality food and drinks with genuine, neighborly service. Applebee’s is one of the world’s largest casual dining brands; as of June 30, 2017, there are nearly 2,000 Applebee’s franchise restaurants in all 50 states, Puerto Rico, Guam and 14 other countries. Applebee’s is franchised by subsidiaries of DineEquity, Inc. [NYSE: DIN], which is one of the world’s largest full-service restaurant companies.