Flexibility in non-traditional venues sets stage for growth
This week, Arby’s Restaurant Group Inc. (ARG), which operates or franchises nearly 3,400 Arby’s restaurants worldwide, announced the opening of a new restaurant design and format in White House, Tenn., that signifies a multi-year commitment to remodeling and building new restaurants.
The new design, known as Inspire, delivers Fast Casual aesthetics while employing QSR economics. Arby’s began remodeling restaurants using the new design, which features a more contemporary look and improved guest experience, several months ago and is planning to significantly ramp up both company and franchised development and remodel activity in 2015 and beyond. Newly remodeled restaurants thus far have seen average sales increases exceeding 15 percent.
In addition to the improved aesthetics and enhanced operational efficiencies of the new design, the Brand is exploring new restaurant formats, which will allow it to enter new markets and geographies. Examples include the end-cap with a drive-thru that opened this week, streamlined new stand-alone building formats that accommodate smaller footprints, as well as in-line restaurants well suited to shopping center and convenience store locations; all with the same delicious menu found at a typical stand-alone Arby’s restaurant.
“Arby’s continues to experience a wave of momentum that has grown throughout the year with a renewed commitment to innovative products, our service culture and the introduction of a new marketing campaign,” said Paul Brown, Chief Executive Officer, Arby’s Restaurant Group, Inc. “We are excited by what our expanded range of formats means for the Brand as it gives us the flexibility to enter more urban environments and reach new guests.”
“We will be increasingly focused on growth and development next year with the expectation to build or remodel more than 200 restaurants as a system. We could not be more pleased with the Inspire design and our ‘menu of venues,’ as they represent the new direction for the Brand.”
The first end cap with a drive-thru in the Inspire design opened on Monday to an overwhelmingly positive response from guests. The restaurant features a fresh new color palette, communal tables, contemporized lighting and new finishes including the incorporation of wood and subway tiling that will allow Arby’s guests to fully experience the revised and reinvigorated Brand look and feel. Arby’s will open two additional new restaurant formats within the next few months.
“Our plan is to kick-start growth through the addition of these new restaurant formats,” said George Condos, ARG President & Chief Operating Officer. “In addition to providing a better guest experience, the new restaurant formats will incorporate innovative operational elements to improve efficiencies with a revamped production line.”
Arby’s Restaurant Group, Inc. is a leading international quick-service restaurant company operating and franchising nearly 3,400 restaurants worldwide. Arby’s was the first nationally franchised, coast-to-coast sandwich chain and has been serving fresh, craveable meals since it opened its doors in 1964. The Arby’s Brand strives to inspire smiles through delicious experiences. We are on a never-ending quest for the perfect sandwich, starting with the Classic Roast Beef and French Dip to the deli-style Market Fresh line of sandwiches and salads. Visit Arbys.com for more information and to connect with Arby’s on Facebook, Twitter, Linked In, Instagram and other social media channels.