Arby’s Restaurant Group, Inc. is celebrating National Hat Day this Jan. 15 by paying homage to the iconic ten-gallon hat in the grandest way possible – introducing a White House petition to declare it the national hat of America. Arby’s fans can join in the celebration by signing the petition, as well as enjoying a coupon for 50% off the new Chocolate Molten Lava Cake on National Hat Day.
The ten-gallon hat has been a symbol of American culture for centuries, however, the hat has evolved to become synonymous with Arby’s and everything the iconic brand stands for. Today, the ten-gallon hat symbolizes a modern sandwich shop serving freshly made, craveable sandwiches, making Arby’s the ideal champion for this effort on National Hat Day.
Join Arby’s in convincing the government that the ten-gallon hat should become the national hat of America by visiting Arbys.com/HatDay and signing the petition. While there, fans will find a 50% off coupon for the new, decadent Chocolate Molten Lava Cake. The warm chocolate cake filled with molten lava chocolate and topped with cocoa crumbles is available at a suggested price of $1.99 for a limited time at participating locations.
“While the country has many national symbols, including a bird, tree and motto, America does not have a national hat,” said Bob Kraut , Senior Vice President of Brand Marketing & Advertising, Arby’s Restaurant Group, Inc. “Arby’s has been proudly serving freshly sliced meats under its renowned hat for nearly 50 years, so we feel a commitment to honoring the ten-gallon hat on this holiday.”