Arooga’s Enters into Fifth Multi-Unit Franchise Agreement With Enterprise Capital Holdings to Expand the Award-Winning Brand to Union and Somerset County
Arooga’s, America’s Next Top Restaurant Franchise, is amplifying its game in New Jersey, with its fifth multi-unit franchise agreement, two of which are in The Garden State.
Arooga’s Grille House & Sports Bar, the Harrisburg, Penn.-based award-winning full-service casual restaurant and bar, today announced it has entered into a multi-unit franchise agreement with entrepreneur and investor Cordell Toson, President of Enterprise Capital Holdings to open a minimum of four locations in Union & Somerset Counties of New Jersey. Arooga’s previously announced a deal with Jersey Wings Unlimited Inc. to open six restaurants in the Monmouth, Middlesex and Ocean County areas, giving the brand 10 upcoming locations in the state.
Arooga’s currently has nine, soon to be ten corporate locations in Central Pennsylvania, and it opened its first franchise location in Uncasville, Connecticut adjacent to the Mohegan Sun Resort and Casino in March as part of a 15 location multi-unit agreement with the Mohegan Holding company. Earlier this week, the brand announced a multi-unit franchise agreement with JGJO Development Co. LLC to open 10 locations in the Long Island (Nassau/Suffolk Counties) & Queens areas of New York.
In total, the new agreement with Cordell Toson gives the Arooga’s brand a total of 48 units, 10 corporate and 38 franchise locations, either built or under contract. Mr. Toson’s 31-year career has included successful stints with AT&T, Avaya, and Empire Technologies, the latter of which he co-founded and later sold to NACR. He departed from NACR last year and is leveraging his experience to invest in business and real estate.
“I’m excited to join Arooga’s team to help expand the franchise into New Jersey,” said Toson. “The leadership team has a true passion of excellence, consistency and quality, which are in alignment with my core values.”
In the past seven years, Arooga’s has gone from industry darling to industry powerhouse and excels in all aspects of its business, from its focus on an innovative menu featuring fresh, cooked-to-order items, to having a huge selection of draft beers and more TV screens than any other sports bar.
Arooga’s is perhaps best known for being selected as America’s Next Top Restaurant Franchise, beating more than 250 entrants from 36 states in a program co-sponsored by Sysco Foods and The Franchise Edge in a nationwide search to find an independent restaurant to become the next great restaurant franchise.
“We are very excited to continue our growth planning in New Jersey with Cordell, who completely understands the Arooga’s brand,” said Keith Swade, Director of Franchise Development for Arooga’s. “We know he will be a great franchise partner and we welcome him to the Arooga Nation.”
Arooga’s is inarguably one of the fastest growing restaurant concepts in the country. “The Arooga’s brand is on fire and we could not be more pleased with these positive steps forward and expansive growth,” said Gary Huether, Jr. president and co-founder of Arooga’s. “We know we’ve struck the right chord and have found the sweet spot for our world-class concept, and our recent agreements will give us the opportunity to show everyone how our brand rocks.”
Arooga’s Grille House & Sports Bar is an innovative full-service casual restaurant and bar with a sports and entertainment focus that combines exceptional food and beverages, with unique concepts, and proprietary operational strategies. Arooga’s Grille House & Sports Bar was founded in July 2008, and currently operates nine corporate locations in Central Pennsylvania and its first franchise location in Uncasville, Connecticut, adjacent to Mohegan Sun. Arooga’s founders are taking the “unique sports and entertainment restaurant & bar” concept national and are offering franchising opportunities to qualified multi-unit candidates. For more information, visit www.aroogas.com.