Award-Winning Café to Open First Destin Restaurant



Award-Winning Café to Open First Destin Restaurant

First Watch will open in the Paradise Key shopping center on Monday, September 12

Award-Winning Café to Open First Destin RestaurantFirst Watch Restaurants, the popular breakfast, brunch and lunch concept, today announced it will make its Destin debut this Monday, September 12. The new restaurant will be open daily from 7 a.m. to 2:30 p.m. at 4427 Commons Drive East, in the Paradise Key shopping center. The 4,800-square-foot restaurant will be the second First Watch restaurant in the Florida Panhandle and will employ about 25 people.

This Destin opening also represents the second First Watch restaurant opened by franchise group Sunrise Foods, LLC, which is operated by Brad and Keith Dermond. The group also owns and operates First Watch in Panama City Beach, which opened in 2012.

“We chose to bring First Watch to the Florida Panhandle because we knew the restaurant’s fresh take on breakfast, brunch and lunch would be a big hit here, though we couldn’t have imagined the overwhelming welcome and acceptance the community showed us in Panama City Beach,” said Brad Dermond, co-owner of Sunrise Foods, LLC. “Our decision to open in Destin was an easy one, and we’re so excited to be part of the growing community here.”

Award-Winning Café to Open First Destin Restaurant

Avocado Toast

Award-Winning Café to Open First Destin Restaurant

Farm Stand Breakfast Tacos

First Watch’s creative menu takes an elevated approach to traditional and inventive offerings made to order using farm fresh ingredients. It includes items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant in the Paradise Key center will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and fresh-squeezed juices as well as more indulgent, traditional breakfast, brunch and lunch offerings.

The new First Watch in Destin will offer options from the restaurant’s Fresh Juice Bar, juiced in-house daily using fresh fruits and vegetables sourced locally whenever possible. The restaurant will serve its exclusive Sunrise Select Premium Blend Coffee, made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America, by the pot.

The new First Watch will open with the restaurant’s latest interior design, which combines farm fresh elements with a high-energy, urban atmosphere.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.


First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was named a 2015 Top Consumer Pick by Nation’s Restaurant News and a 2014 Top Franchise Value by FSR Magazine. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 275 restaurants in 26 states, including more than 180 First Watch restaurants, 100 The Egg & I restaurants, one The Good Egg restaurant in Phoenix and one Bread & Company restaurant in Nashville. For more information, visit firstwatch.com.