Award-Winning Café to Open in West Palm Beach



Award-Winning Café to Open in West Palm Beach

Italian Benedict

The new restaurant will be First Watch’s 50th in Florida

Award-Winning Café to Open in West Palm BeachFirst Watch Restaurants, the popular breakfast, brunch and lunch concept, today announced it is celebrating a milestone next week with its 50th restaurant opening in Florida. The daytime café will open on Monday, April 4, at 7 a.m. in the Palm Beach Outlets at 1703 Palm Beach Lakes Blvd. This new 3,500-square-foot space will be 33-year-old First Watch’s 50th restaurant in the Sunshine State, and it will employ about 25 people. Customers in West Palm Beach will be among the first to sample the eatery’s fresh, new menu.

“If you would have told me 30 years ago, when we opened our first restaurant in Florida, that we would one day open our 50th in this great state, I would have probably laughed,” said Ken Pendery, CEO of First Watch. “Our success is all about the people. The reason First Watch has been able to bring our breakfast, brunch and lunch to so many great towns is the loyalty and support from the families, businesspeople, retirees and all others who make up our loyal customer base, and we are so grateful.”

Award-Winning Café to Open in West Palm Beach

Farm Stand Breakfast Tacos

First Watch’s menu has evolved significantly since it first opened in Florida in 1986, and the company’s curated new menu takes an elevated approach to traditional and innovative offerings made to order using farm fresh ingredients. It includes items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The restaurant will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings.

In the Palm Beach Outlets, First Watch will also offer options from the restaurant’s Fresh Juice Bar, featuring the popular Kale Tonic and Day Glow offerings, juiced in-house daily from fresh fruits and vegetables sourced locally whenever possible. The restaurant will serve its exclusive Sunrise Select Premium Blend Coffee, made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America, by the pot.

The new First Watch will open with the restaurant’s latest interior design, which combines farm fresh elements with a high-energy, urban vibe.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.


First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was named a 2015 Top Consumer Pick by Nation’s Restaurant News and has received other recognition including being named a 2013 “Next 20” Emerging Brand by Nation’s Restaurant News and a 2014 Top Franchise Value by FSR Magazine. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 280 restaurants in 26 states, including more than 145 First Watch restaurants, 114 The Egg & I Restaurants, 17 The Good Egg restaurants and one Bread & Company restaurant in Nashville, with another one under construction. For more information, visit firstwatch.com.