Veteran PR practitioner Barbara Caruso is expanding her private practice with the launch of a new boutique public relations and communications firm, C-Squared PR, Inc. Caruso’s new firm, headquartered in Huntington Beach, CA, will continue to serve a multiple client base of nationally known brands with an array of communications expertise – but with an expanded team of professionals and more depth of services, including public relations, marketing and brand communications, publicity, social media, event management, promotions and crisis communications.
“After 25 years of being on my own, I feel like I’m just getting started,” Caruso said. “My business is growing and opening C-Squared PR enables me to be even more responsive to my current clients’ needs while cultivating new ones.”
As a solo practitioner, Caruso was familiar in the field and among journalists for her PR efforts on behalf of Del Taco, a client she held for almost 20 years, facilitating the company’s communications strategy through years of growth and change. Beyond quick service, her experience includes full service and casual dining ventures as well as companies that serve the industry, specifically operations technologies and investment banking.
Caruso said C-Squared PR will use to maximum advantage her well-honed expertise in identifying a company’s story to connect with the right audience in a way that’s relevant and effective.
“As a boutique agency, we will individualize and tailor this approach to each client’s needs,” she said. “But the effect will be the same: communications that gets the desired result.”
For almost 20 years, Caruso has held the distinction of Accreditation from the Public Relations Society of America and has been a member of the OC Chapter since 1987. She serves on the board of directors of the Orange County Chapter of the Cystic Fibrosis Foundation.
C-Squared PR is located in Huntington Beach, CA, and the company’s website is www.c-squaredpr.com.