Becks Prime Expands Dallas Footprint With Third Restaurant

Becks Prime Expands Dallas Footprint With Third Restaurant

Becks Prime, the privately-owned restaurant famous for fresh, made-to-order food and award-winning hamburgers has opened their third Dallas location in SOHIP (South of Highland Park) at 4002 Oak Lawn Avenue, 75219 (214-559-4120), across from Equinox, this week.

This award-winning, casual eatery features a hearty and healthy menu of American and New American classic USDA Certified Angus Beef burgers ground in-house daily and grilled over mesquite wood coals. The concept also features great sandwiches, plate lunches, dinners, gourmet salads and kids meals.

The newest location features self-serve, dine-in and walk-up service and a patio deck with umbrella tables.

One of the founders, Mike Knapp, spent 12 years with the Steak and Ale Management team. He felt there was a void in restaurants serving top quality, freshly prepared “fast food.” In 1984 a partnership was formed between Win Campbell, Mike Knapp and John Storms to develop that very idea.

“I grew up working in the restaurant business in Dallas, so everything is coming full circle for me,” said CEO Win Campbell. “This city played an important role in my past and will now be a wonderful part of this restaurant’s future.”

The locations in Dallas on Forest Lane and Greenville Avenue at SMU Blvd have been well received. One customer said that Becks Prime has “the best burger in town, with fresh ingredients and a great selection.” Another said that “the burger was thick, juicy and cooked medium-rare just like I asked…the fries were fresh-cut and delicious.”

Becks Prime Expands Dallas Footprint With Third Restaurant

Becks Prime burgers are made from 100% Certified Angus Beef that is ground each morning. The Certified Angus Beef brand is a cut above USDA Prime, Choice and Select. The fries are hand-cut from whole Idaho potatoes and the salad dressings are made fresh, in-house, every day. The burgers are always cooked to order, grilled over mesquite wood coals and are never frozen. The yellow buns are made from real eggs; which give them a fluffy, light quality.

Becks Prime has consistently been recognized as the best burger in Houston for nearly two decades. They were named one of the “Top Ten Burgers” in Texas by Texas Monthly. Becks Prime was also named “Best Hamburger” by, Houston Business Journal, Zagat Survey and the Houston Press.

The Daily Meal recently named the Bill’s Burger as one the 40 Best Burgers in America. It was ranked number 24.

USA Today said that Becks Prime has the “Best burgers, bar none…real fries, and heavenly, thick milkshakes.” Becks Prime’s famous milkshakes are made with fresh strawberries, fresh-brewed Jamoca and Hershey’s Chocolate Syrup.

Also offered are many lunch and dinner options such as Ahi Tuna and grilled chicken salads, Certified Angus steak dinners, 1/4 lb. custom-made Boar’s Head hot dogs and vegetarian options.

Becks Prime Expands Dallas Footprint With Third Restaurant

The first Becks Prime opened in Houston with a double drive-thru and an open-air patio. Since then, very little has changed with regard to food preparation and the relentless drive for superior quality food. The founders continue to be involved in the day-to-day running of the company. The cooks on-site grind fresh Certified Angus Chuck patties daily. Becks Prime doesn’t use microwaves or freezers- (the only freezer is for the beer mugs). And everything is cooked-to order, grilled over mesquite wood coals and prepared quickly, just like it was over twenty-five years ago. Becks Prime currently operates twelve locations in Houston and three locations in Dallas.

If you would like more information, or wish to schedule an interview, contact Mike Knapp at 713-922-0219 or visit