Family-focused diner concept will support public and private high schools in Arizona, California, Idaho, Nevada, Oregon and Washington
Black Bear Diner, the one-of-a-kind, bear-themed dining concept offering a family-friendly atmosphere and classic, home-style comfort food, today announced it will be the Official Family Diner for high school athletic organizations in six U.S. states. The multi-year partnership, beginning in the 2021-2022 school year and extending through the 2023-2024 school year, deepens Black Bear Diner’s commitment to the dozens of communities it serves – including young athletes and their families.
The designation of Official Family Diner allows for a branded presence at select state-sponsored high school athletic events at the sectional, regional and championship levels in Arizona, California, Idaho, Nevada, Oregon and Washington. Additionally, Black Bear Diner will be the presenting sponsor of a new, weekly promotion, designed to engage student athletes, their families and fans, and showcase excellence in teamwork. Dependent on the region, the series will be called “Teamwork Tuesday” or “Teamwork Thursday.”
“We are so pleased to be supporting high school athletic programs in communities across multiple states that we already call home,” said Anita Adams, CEO of Black Bear Diner. “As a company that is focused on family and bringing people together over a delicious, hearty meal at any time of the day, Black Bear Diner is proud to be the Official Family Diner for the next three school years.”
All six participating state associations are represented by sports management company Playfly Sports. Those include Arizona Interscholastic Association (AIA), California Interscholastic Federation (CIF), Idaho High School Activities Association (IHSAA), Nevada Interscholastic Activities Association (NIAA), Oregon School Activities Association (OSAA), and Washington Interscholastic Activities Association (WIAA).
“We are honored to partner with Black Bear Diner, a California headquartered company that values our community as much as we do,” said Brian Sandy, General Manager of CIF Sports Properties. “We look forward to having Black Bear Diner serve as a destination for the team gatherings, post-game meals, and championship celebrations for our athletes, teams and their families. We truly appreciate their support of education-based athletics.”
Black Bear Diner is one of the fastest-growing franchises in the country. Founded in 1995 by Bruce Dean and Bob Manley in Mt. Shasta, California, Black Bear Diner brings home-style comfort food classics and personal service to the dining experience. The quickly growing family dining concept, open for breakfast, lunch and dinner, offers a vast, enticing menu anchored in hearty portions and excellent value, with service rooted in genuine hospitality.
The franchise now operates 143 locations in 14 states and growing. Black Bear Diner has been consistently recognized for its significant growth and outstanding performance – Winner of FSR Magazine’s 2021 Reader’s Choice Award for Best Legacy Brand, Top 10 Customer Service Winner, Top 10 Fastest-Growing Chain and Top Disruptor from Nation’s Restaurant News. Franchise Times has called Black Bear Diner one of the “smartest-growing brands” in the country. The company is a disruptor in the family-dining segment for its growth and performance and will continue to focus on serving home-style comfort food classics and bringing personal service back to the dining industry as the brand continues to execute its expansion plan. For more information, please visit blackbeardiner.com.