Blaze Fast-Fire’d Pizza Adds New Central California Location



Blaze Fast-Fire'd Pizza Adds New Central California Location

“Build-Your-Own” Artisanal Pizza Restaurant Set To Open In Tracy This August

Blaze Fast Fire’d Pizza, the fast-casual concept known for its chef-driven menu and casually hip restaurants, today announced that it will soon open a new Central California location, in Tracy. The highly anticipated Blaze Pizza restaurant, which features a 2,600 square foot space with seating for 50, will open in August in Tracy (2970 West Grant Line Road).

Blaze Pizza is a modern day “pizza joint” known for its custom-built artisanal pizzas, freshly made salads, blood orange lemonade and s’more pies. Each restaurant features an interactive assembly-line format that allows guests to customize one of the menu’s signature pizzas or create their own, choosing from a wide selection of fresh, artisanal ingredients – all for under $8. The generously-sized 11-inch pizzas are then sent to a blazing hot open-flame oven – the centerpiece of the restaurant – where dedicated pizzasmiths ensure that the thin-crust pies are fast-fire’d and ready to eat in just 180 seconds. Each restaurant makes its own dough from scratch using a recipe developed by critically-acclaimed Executive Chef Bradford Kent (“The Pizza Whisperer”), which requires a 24-hour fermentation period to produce his signature light-as-air, crisp crust. For pizza fans with specific dietary needs, Blaze Pizza offers gluten-free dough and vegan cheese. The Tracy restaurant will also feature a selection of wine and craft beer.

The company’s mantra of making “intelligent choices” goes beyond selecting artisanal ingredients and serving exceptional pizzas.  Each restaurant is carefully designed to suit its own space, with award-winning architect Ana Henton thoughtfully applying unique elements and fire-inspired colors to each location – creating a warm, inviting environment that fits within the local neighborhood.  Additionally, Blaze is committed to sustainability and uses eco-friendly packaging and locally sourced ingredients whenever practical.

“Our mission at Blaze is really simple – we’re all about bringing the community a place where guests can connect, create and enjoy insanely great pizza at crazy fast speed,” said Jim Mizes, president & COO of Blaze Pizza. “If you think about it, there hasn’t been a good way to enjoy artisanal pizza without the wait. Now there is. We believe this will be a game changer.”

Blaze Pizza is looking forward to continuing to build strong roots within the community. To that end, the company has developed a turn-key in-restaurant fundraiser program that returns 20% of an event’s proceeds back to local organizations, and will be partnering with local schools, sports clubs and other organizations to host fundraising events at the new restaurant.


The first Blaze Pizza restaurant opened on Aug. 6, 2012, in Irvine, Calif., and quickly gained attention for its chef-driven recipes and “build-your-own pizza” assembly-line format. Now ranked as the overall #2 fast-casual brand in FastCasual.com’s annual Top 100 list, Blaze Pizza is building momentum and developing a cult following as it expands across the country. The company currently operates 71 restaurants in 19 states and the District of Columbia, including the major metropolitan areas of Los Angeles, New York, Chicago, San Francisco, Dallas and Washington D.C. Founded by Elise and Rick Wetzel (co-founder of Wetzel’s Pretzels), the concept is backed by investors including LeBron James, Maria Shriver, Boston Red Sox co-owner Tom Werner and movie producer John Davis.  For more information, please visit blazepizza.com and facebook.com/blazepizza.