Build-Your-Own Artisanal Pizza Chain Set to Open Six Additional Restaurants in the Greater San Francisco and Sacramento Areas
Blaze Fast Fire’d Pizza, the nation’s leading build-your-own pizza chain, today announced that it will soon be opening six additional locations across Northern California. The fast-casual concept, known for its chef-driven menu and casually hip restaurants will expand its footprint to seven locations in the greater San Francisco and Sacramento areas by late 2015. Blaze Pizza quickly became a neighborhood favorite when it opened in Fremont at the Block at Pacific Commons (43831 Pacific Commons Boulevard) in June. Locations in Gold River’s Town Centre (2137 Golden Centre Lane) and Roseville (10325 Fairway Drive) are set to open by the end of this year. In 2015, Blaze will add four more restaurants to the area, including: University of California – Davis (212 F Street), San Jose’s Almaden Plaza (5353 Almaden Expressway), Roseville Galleria (1151 Galleria Boulevard) and San Francisco’s Stonestown Galleria (157 Stonestown Galleria).
Blaze Pizza is a modern day “pizza joint” known for its custom-built artisanal pizzas, freshly made salads, blood orange lemonade and s’more pies. Each restaurant features an interactive assembly-line format that allows guests to customize one of the menu’s signature pizzas or create their own, choosing from a wide selection of fresh, artisanal ingredients – all for under $8. The generously-sized 11-inch pizzas are then sent to a blazing hot open-flame oven – the centerpiece of the restaurant – where dedicated pizzasmiths ensure that the thin-crust pies are fast-fire’d and ready to eat in just 180 seconds. Each restaurant makes its own dough from scratch using a recipe developed by critically-acclaimed Executive Chef Bradford Kent (“The Pizza Whisperer”), which requires a 24-hour fermentation period to produce his signature light-as-air, crisp crust. For pizza fans with specific dietary needs, Blaze Pizza offers gluten-free dough and vegan cheese. Most NorCal area restaurants will also feature a selection of wine and craft beer.
The company’s mantra of making “intelligent choices” goes beyond selecting the best ingredients and serving exceptional pizzas. Each restaurant is carefully designed to suit its own space, with award-winning architect Ana Henton thoughtfully applying industrial elements and fire-inspired colors to each location – creating a warm, inviting environment that fits within the local neighborhood. Additionally, Blaze is committed to sustainability and uses eco-friendly packaging and locally sourced ingredients whenever practical.
“Our mission at Blaze is really simple – we’re all about bringing the community a place where guests can connect, create and enjoy great pizza at crazy fast speed,” said Jim Mizes, president & COO of Blaze Pizza. “If you think about it, there hasn’t been a good way to enjoy a made-from-scratch pizza without the wait. Now there is. We believe this will be a game-changer in town.”
The first Blaze Pizza restaurant opened on August 6, 2012 in Irvine, CA, and quickly gained attention for its chef-driven recipes and “build-your-own pizza” assembly-line format. Described by Zagat as “One of 10 Innovative Restaurants in Los Angeles,” Blaze Pizza is developing a cult following as it expands across the U.S. The company currently operates restaurants in 11 states and the District of Columbia, including the major metropolitan areas of Los Angeles, New York, Chicago, San Francisco and Washington D.C. Founded by Elise and Rick Wetzel (co-founder of Wetzel’s Pretzels), the concept is backed by investors including LeBron James, Maria Shriver, Boston Red Sox co-owner Tom Werner and movie producer John Davis. For more information, please visit blazepizza.com and facebook.com/blazepizza.