From delivering Bojangles’ (NASDAQ: BOJA) Legendary Iced Tea to hundreds of beachgoers in Myrtle Beach, S.C., to surprising folks on a scorching summer day in downtown Atlanta, Ga., to delighting law enforcement and first responders in cities throughout Alabama, Bojangles’ refreshed thousands of fans with every cup of iced tea poured during the brand’s #SummerOfTea tour. Bojangles’ fittingly wrapped up its Summer of Tea this Labor Day Weekend, at the Bojangles’ Southern 500 at Darlington Raceway in Darlington, S.C. During the weekend, Bojangles’ delighted thirsty race fans and race teams by handing out hundreds of bottles of Legendary Iced Tea and free iced tea coupons. In fact, a crew member on one of NASCAR’s biggest teams said, “Bring us all the tea…we’ll drink it!”
As part of the Summer of Tea, Bojangles’ also offered their 32 oz. Legendary Iced Tea for just one dollar at participating locations. In company-operated restaurants alone, Bojangles’ sold more than 3 million 32 oz. cups of tea throughout the summer. This equates to 750,000 gallons – more than one Olympic-sized swimming pool.
“We kicked off this summer with a new Legendary Iced Tea logo, free tea for customers and an epic road trip to the beach on June 10, National Iced Tea Day,” said Randy Poindexter, Senior Vice President of Marketing. “Since then, we’ve reached millions of Bojangles’ fans with our refreshing, one-of-a-kind iced tea, and it just made perfect sense to close out the Summer of Tea at our premier event, the Bojangles’ Southern 500.”
There’s no doubt Bojangles’ Legendary Iced Tea is refreshing during a sizzling summer day, but it will be just as flavorful this fall during your weekend football tailgate. Wherever you’re tailgating, make sure you have enough Legendary Iced Tea to keep your family and friends happy.
Bojangles’, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes. Founded in 1977 in Charlotte, N.C., Bojangles’ serves menu items such as delicious, famous chicken, made-from-scratch buttermilk biscuits, flavorful fixin’s and Legendary Iced Tea. At June 26, 2016, Bojangles’ had 689 system-wide restaurants, of which 295 were company-operated and 394 were franchised restaurants, primarily located in the Southeastern United States. For more information, visit www.bojangles.com.