To focus more consumer attention on the importance of early detection and education for those affected by breast cancer, now through October 30 participating Bojangles’ restaurants will stripe their signature Bo-Berry Biscuits with sweet icing in a lovely shade of pink.
Bojangles’ and its long-time packaging supplier, D&W Fine Pack, come together annually in their support of the National Breast Cancer Foundation (NBCF), and its mission to provide help and hope to those affected by breast cancer through early detection, education and support services. This year Bojangles’ will donate $10,000 to the foundation.
In addition to striping its Bo-Berry biscuits with pink icing, Bojangles’ will use pink drinking straws and add NBCF contact information to its in-store signage to encourage patrons to learn more about the organization and the wonderful work it does in the community.
“This year as part of our annual donation and support of the National Breast Cancer Foundation, we wanted to do more to draw attention to breast cancer health, so we’ve come up with a uniquely Bojangles’ way of reminding our loyal customers how important it is to help organizations that provide critical services to those diagnosed with breast cancer,” said Bojangles’ Senior Vice President of Marketing Randy Poindexter. “Our iconic Bo-Berry biscuit is the perfectly sweet vehicle to highlight our commitment to increasing awareness and doing what we can to help improve breast health care. The National Breast Cancer Foundation provides life-saving services to underserved communities in partnership with hospitals across the country, and we are happy to do what we can to shine a light on the valuable services they provide.”
Recognized as one of the leading breast cancer organizations in the world, NBCF’s mission is to help women now by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services. A recipient of Charity Navigator’s highest 4-star rating for 11 years, NBCF provides women Help for Today…Hope for Tomorrow through its National Mammography Program, Beyond The Shock, Early Detection Plan, and breast cancer research programs. For more information, please visit www.nbcf.org.
Bojangles’, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes. Founded in 1977 in Charlotte, N.C., Bojangles’ serves menu items such as delicious, famous chicken, made-from-scratch buttermilk biscuits, flavorful fixin’s and Legendary Iced Tea. At June 26, 2016, Bojangles’ had 689 system-wide restaurants, of which 295 were company-operated and 394 were franchised restaurants, primarily located in the Southeastern United States. For more information, visit www.bojangles.com or follow Bojangles’ on Facebook and Twitter.