Boston Market Corporation, a fast-casual restaurant chain, today announced the appointment of Sara Rosenberg Bittorf as Chief Brand Officer. Bittorf, who most recently served as vice president of marketing for Carrabba’s Italian Grill, will begin her new role on April 9, and report directly to CEO George Michel.
“We are excited to welcome Sara to the Boston Market team as our new Chief Brand Officer,” said Michel. “She brings a wealth of knowledge and experience from both the corporate and agency sides of the business, and we look forward to watching her guide the Boston Market brand to even greater heights in its position as a leader in the fast casual restaurant industry.”
The newly established role within brand leadership comes at an exciting time as the company recently reported 17 consecutive months of increased comp sales. Boston Market attributes the sales success to a 2011 nationwide rollout of upgrades and new menu items designed to enhance the guest experience. Improvements included the replacement of disposable plates and utensils with real plates and stainlessware, and upgraded serving stations in most locations that include a Chef’s Hot Case and carving stations.
“Boston Market is a leading brand in the restaurant industry,” said Bittorf. “In my new role, I intend to help Boston Market find new ways to leverage its brand power and to help amplify the great work the company is already doing.”
No stranger to the food and restaurant business, Bittorf proved to be an invaluable asset to Carrabba’s and to the Burger King Corporation, where she worked for 12 years. Her body of work also includes Carnival Cruise Lines, Miami Herald Media Company and Diageo PLC, where she worked with brands such as Pillsbury, Guinness, United Distillers and Vintners (UDV).
Boston Market Corporation, headquartered in Golden, Colorado, has given time back to busy families and individuals for more than 25 years with quality, home style meals at a convenient value in more than 480 nationwide locations. A staple on dinner tables, Boston Market prepares its fresh, never-frozen, natural chicken in signature rotisserie ovens and features an extensive selection of home style sides and made from scratch cornbread. In 2011, the company completed updates to locations across the country, adding new healthier menu items and enhancing the dine-in experience.
As one of the country’s largest providers of catering services, Boston Market offers convenient, same?day orders and delivery for corporate and personal events of all sizes. Boston Market has been featured in numerous publications, including Men’s Health’s “Eat This, Not That,” Cooking Light Magazine, Working Mother Magazine and most recently on an episode of Anderson, a nationally syndicated television show hosted by Anderson Cooper.