Boston Market Encourages America to Get Out and Vote

Boston Market Encourages America to Get Out and Vote

In an effort encouraging America to make its voice heard this campaign season, Boston Market today launched the 2012 Bowl Poll to shine a spotlight on the home-style restaurant chain’s newest menu item, Market Bowls. As Republicans and Democrats battle for The White House, Boston Market’s Bowl Poll is designed to provide an early projection on the election race and citizen sentiment regarding the “Left Wing” and “Right Wing” candidates: the new Market Bowl “candidates,” that is. The heated, online poll asks the public to side with either the “Left Wing” Market Bowl or the “Right Wing” Market Bowl based on their favorite fowl: turkey or chicken. Consumers who visit www.marketbowlpoll.comwill be introduced to the candidates, cast their vote and receive a special offer for participating.

The battle of the birds is being fought to highlight the launch of Market Bowls, the brand’s newest, limited-time menu item that includes two gourmet sides and a choice of signature Rotisserie Chicken, Roasted Turkey Breast or Meatloaf. The ingredients are then combined in one, easy-to-eat bowl and topped with Beef Gravy, Poultry Gravy or one of three sauces: Zesty Barbecue (mild); Sweet Thai Chili Garlic (medium hot) and Honey Habanero (medium hot.)

Boston Market is pitting two of America’s most popular proteins, chicken and turkey, in a beak-to-beak battle for the finish. From now until September 16, consumers who cast a vote at will be rewarded with an exclusive “Bipartisan” BOGO coupon valid at any Boston Market restaurant for a free Market Bowl with the purchase of a Market Bowl and a fountain drink. Voting in the 2012 Bowl Poll will take place through November 6, with additional consumer offers provided throughout the election time period. Total online votes will be tallied to determine a winner, and, on November 7, a national Boston Market offer for everyone who voted will be announced along with the winning protein.

“Our 2012 Bowl Poll will determine whether the ‘Left Wing’ Market Bowl or the ‘Right Wing’ Market Bowl rules the roost at Boston Market,” said George Michel, CEO (a.k.a. “The Big Chicken”), Boston Market. “In a year when campaign promises sometimes fall short, these candidates can guarantee consumers will be rewarded come Election Day, no matter which side claims victory as top bird.”

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