Agency Retained to Support Company’s Southern California Awareness Efforts
Boudin Bakery, the creator of The Original San Francisco Sourdough, has hired Powerhouse Public Relations, LLC, to provide a wide scope of media relations and strategic communications support for the brand’s fast-casual restaurants throughout Southern California. Featuring a menu of freshly-made options for breakfast, lunch and dinner, there are currently nine Boudin locations in Orange and San Diego counties.
“Powerhouse Public Relations was a natural fit for many reasons, including their deep level of fast-casual restaurant knowledge and impressive track record with others in the food industry,” said Gayle DeBrosse, Chief Brand Officer for Boudin Bakery. “We’re confident the agency’s expertise, creative energy and passion for food will prove to be a valuable asset as we grow awareness of our Boudin SF locations in Southern California.”
Founded in 1849, Boudin has incredibly deep roots in California’s rich history and is renowned for its award-winning sourdough bread. To create the distinctive bread, Boudin bakers use a portion of the original “Mother Dough” and Boudin’s original recipe, making it truly one-of-a-kind! Boudin SF restaurants provide a convenient dining experience offering a breakfast, lunch and dinner menu featuring many options that incorporate the freshly baked bread. Menu items include savory Baguette Burgers, perennial contenders for “best burger,” such as the Blue Note Baguette Burger with blue cheese and caramelized onions on a toasted sourdough baguette. Boudin SF is ideal for those who crave fresh and flavorful, from generously portioned salads loaded with fresh ingredients, to comfort foods like The Great Grilled Cheese with Bacon on parmesan-crusted sourdough.
“I’m sure that many share fond memories of visiting Boudin in San Francisco to enjoy a perfectly-baked sourdough bread bowl filled with piping hot clam chowder,” said Kristin Daher, agency president. “We’re excited to help spread the word that the same delicious Boudin sourdough and fresh dining experience is available to enjoy right here in locations throughout sunny SoCal.”
Powerhouse Public Relations is a full-service public relations agency providing a wide scope of services in communications strategy, media relations and social media. With a specialized focus in restaurant and franchise, the agency represents a diverse client roster comprised of both private and public companies in a variety of industries including retail, food and beverage, hospitality, consumer technology, and non-profit. Formerly operating as Morgan Marketing & Public Relations, a 25-year-old award-winning firm, all agency clients and its many resources transitioned to Powerhouse Public Relations, upon the purchase of Morgan Marketing in January 2016. For more information, visit www.powrhousepr.com or call (949) 261-2216. Powerhouse Public Relations is located at 1231 E. Dyer Rd., Ste. 238, Santa Ana, CA 92705.
Headquartered in San Francisco, Boudin Bakery is world-famous for The Original San Francisco Sourdough, which is baked with the same Mother Dough, or sourdough starter, used since 1849. Born in the Gold Rush, Boudin is the oldest continuously operating business in San Francisco. Because each loaf is made from a portion of the original sourdough starter, Boudin Sourdough is one of a kind. With its delicious tangy flavor, golden crunchy crust, and soft chewy center – along with its famous aroma – it has been described as “a sensory experience in a simple loaf of bread.” Boudin SF is a convenient, fast-casual dining restaurant with locations throughout California where guests can enjoy breakfast, lunch, and dinner. Boudin bread can be purchased at all Boudin restaurants located throughout California, nine of which are located in Orange and San Diego counties. Boudin also offers catering and operates a gift catalog business, which can be found online www.boudinbakery.com.