Bradenton-Based Daytime Café to Open New Hometown Restaurant



Bradenton-Based Daytime Café to Open New Hometown Restaurant

First Watch will open Monday on the corner of Lockwood Ridge and SR-70

Bradenton-Based Daytime Café to Open New Hometown RestaurantPopular Bradenton-based breakfast, brunch and lunch restaurant First Watch today announced it will open the doors to its newest Bradenton restaurant on Monday, November 28. The new cafe will open at 7 a.m. at 4324 53rd Avenue East in front of Publix on the corner of Lockwood Ridge Road and State Road 70. The 3,000-square-foot restaurant will open just minutes from the company’s home office in University Park.

“We’re proud to call this area our home, and we love being just minutes away from some of the country’s best beaches and some of the most incredible shops and restaurants who also have a home in Bradenton and Sarasota,” said Chris Tomasso, president of First Watch. “In the past 30 years, First Watch has grown and evolved quite a bit, and we’re grateful for the unwavering support our neighbors and friends have shown during those three decades. We could not be more excited to open another First Watch restaurant in our hometown.”

The new restaurant will be 33-year-old First Watch’s seventh restaurant in Sarasota/Manatee and will employ about 25 people. It will serve the company’s fresh, new menu and flaunt its new restaurant design, which combines farm fresh elements with a high-energy, urban vibe.

Bradenton-Based Daytime Café to Open New Hometown Restaurant

Pot Roast Hash

Bradenton-Based Daytime Café to Open New Hometown Restaurant

Smoked Salmon Eggs Benedict

First Watch’s innovative menu takes an elevated approach to traditional and inventive offerings made to order using farm fresh ingredients. It includes items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant off of Lockwood Ridge will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings.

The new First Watch in Bradenton will also offer options from the restaurant’s Fresh Juice Bar, juiced in-house daily using fresh fruits and vegetables sourced locally whenever possible. The restaurant will serve its exclusive Sunrise Select Premium Blend Coffee, made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America, by the pot.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.


First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was named the 2016 top Family Dining restaurant by Consumer Reports, a 2015 Top Consumer Pick by Nation’s Restaurant News and a 2014 Top Franchise Value by FSR Magazine. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 275 restaurants in 26 states, including more than 195 First Watch restaurants, 95 The Egg & I restaurants, one The Good Egg restaurant in Phoenix and one Bread & Company restaurant in Nashville. For more information, visit firstwatch.com.