Brothers Bring Back Roy Rogers and Its ‘Holy Trio’ of Burgers, Chicken, Roast Beef



Brothers Bring Back Roy Rogers and Its 'Holy Trio' of Burgers, Chicken, Roast Beef

Jim Plamondon seemed a good bet to become a member of the legal profession’s elite back in 1995.

A Notre Dame grad and George Washington University law school alum, he was a federal prosecutor when he chucked it all to sell roast beef sandwiches and fried chicken.

Quite a pivot. Or maybe not.

Jim, 52, and his brother, Pete Jr., 56, are the third generation of their family that has been in the hospitality business. Their father ran the Roy Rogers chain for what is now Marriott International and eventually owned 15 of the restaurants.

The sons grew up, joined their dad’s company and would eventually buy the restaurants from him. Later, they purchased the rights to the Roy Rogers brand and are in the midst of a slow resurrection of the chain.

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