Bruce Reinstein appointed president, Consolidated Concepts, Inc.

Bruce Reinstein appointed president, Consolidated Concepts, Inc.
Bruce Reinstein

Bruce Reinstein has been named president of Consolidated Concepts, Inc., a company he has developed and grown since 2011. Consolidated Concepts is the leading supply chain partner for multi-unit restaurant brands with $16 billion in buying power and more than 120 employees.

Reinstein joined Consolidated Concepts after spending 30 years as a chain operator, including nearly 13 years at Fresh City, a restaurant chain he co-founded in 1998 and a Nation’s Restaurant News Hot Concepts Award Winner. Upon Fresh City’s sale in 2011, Reinstein joined Consolidated Concepts as its chief operating officer with a focus on growing Consolidated Concepts into a national supply chain support system for restaurant chains.

“Bruce has a passion for restaurants and the people that serve in the industry. He challenges the Consolidated Concepts team to improve how we serve our clients and he has created new programs that have generated new revenue streams for the company,” said Matthew Focht, Director, Consolidated Concepts. “These programs have turned into millions in combined savings for our clients and we are lucky to have him leading our team.”

Consolidated Concepts works with multi-unit restaurant brands to identify opportunities for savings from within their supply chain. The Consolidated Concepts team does this through an initial observation of the client’s operation and a subsequent review of market opportunities for savings. The CC team then works together with their client to determine and implement the best solutions to reduce supply chain expenditures. With expertise in supply chain, produce management, distribution agreement negotiation, and spend management technology, Consolidated Concepts has revolutionized restaurant services with their “Operators Supporting Operators” formula.

Consolidated Concepts currently supports 175 clients such as Sonny’s BBQ, Atlanta Bread, Cosi, Mama Fus, Gatti’s Pizza and Saladworks.

“We are distributor and manufacturer neutral and pride ourselves on transparency,” Reinstein said. ” For me, it has been about restaurant operators supporting other operators and that has been my focus from the start. It is both an honor and a pleasure helping our clients make smart decisions by giving them the information they need.”

Bruce Reinstein appointed president, Consolidated Concepts, Inc.Consolidated Concepts is the leading supply chain partner in the United States for more than 175 restaurant brands. The company’s focus is on supporting multi-unit restaurants with savings by focusing on the opportunities that each brand may have in their supply chain. The Consolidated Concepts approach is to understand the brand and then observe, present opportunities and then focus on solutions together with the operator partner. Consolidated Concepts is distributor& Manufacturer-neutral and Consolidated Concepts also is a strategic partner of Compass Group/Foodbuy, Fresh Concepts, and Buyers Edge, which provides more than $16 billion in buying power.  For more information, please visit