Growing Sports Restaurant Franchise to Bring Hometown Flavor to Stadium Concessions
Buffalo Wings & Rings is known for its club level game day experience, and now the Cincinnati-based brand is getting even closer to the action with a new location in Paul Brown Stadium, home of the Cincinnati Bengals. Playing an integral role in the stadium’s concessions upgrade, Buffalo Wings & Rings will be situated at a corner concession stand on the plaza level and will take orders from fans in the stadium’s club level.
“We wanted to become more ingrained in the Cincinnati community through the two things that we do best: sports and wings,” marketing director Diane Matheson said. “We decided to take our sponsorship of the Bengals one step further with this new location and presence throughout Paul Brown Stadium. Putting these two iconic Cincinnati brands together just made sense.”
The venture began earlier this year, when the stadium broke ground on new concessions with the goal of offering more hometown brands to Bengals fans. Along with occupying a highly visible corner unit in the North End Zone — which will soon be flanked by pub tables to encourage munching and mingling — Buffalo Wings & Rings will also have a walk-up stand in the club level where fans can order.
The stand will operate with two distinct sides — one will serve up a limited version of Buffalo Wings & Rings’ dining menu, including boneless and bone-in wings in three flavors, onion rings, fries and nachos. The other side will serve 12 beers on draft, ranging from local favorites to national pours, with cans also available.
While the brand will be sticking to its foundational items of wings and beer, Buffalo Wings & Rings has also added its own flair to classic cocktails with its signature drink offerings: The brand’s Buffalo Mary, which has now been dubbed the Hail Mary, and the Bengal Tiger, a layered orange and black drink nodding to the hometown team.
“We are looking to serve fans quickly without forfeiting the quality of our products,” Matheson said. “We will remain true to our ‘fresh—never frozen’ wings and are committed to excellence, from customer experience to food quality.”
A brand is only as good as its food, and the food at Buffalo Wings & Rings is exceptional, whether it’s served from one of its airy and inviting stores or from a stand in the stadium. Foodservice pros Aramark will manage the stadium location, with BW&R staff on hand for the first few weeks for training and routine quality checks.
“We are excited to work with a strong Cincinnati based company like Buffalo Wings & Rings,” said Brian Sells, Vice President and CMO of The Cincinnati Bengals. “The partnership is a natural fit for us as we continue to focus on enhancing our fans’ in-stadium game day experience.”
This new development is a watershed moment for Buffalo Wings & Rings’ mission to expand throughout the Midwest – with plans to open 25 locations and provide 1,000 jobs to the Chicago, Indianapolis, Fort Wayne, Cincinnati, Columbus, Louisville, Detroit and Toledo markets over the next five years.
These markets will be critical growth pieces for the brand, as Buffalo Wings & Rings continues to position itself as the No. 2 contender in the chicken wing space.
Established in 1984 in Cincinnati, Ohio, the sports restaurant franchise has always been committed to giving customers the absolute finest wings. Over the years, the brand has pioneered and perfected the art of homemade sauces, customizable heat profiles and fresh wings, as well as grown to offer specialty burgers, gyros and salads to cater to its customers and provide options for the entire family to enjoy. With 60 units across the globe, Buffalo Wings & Rings celebrates this success and works to further evolve to meet the needs of families and wing connoisseurs everywhere. For more information, visit www.buffalowingsandrings.com.