Burger King Launches Whopperrito Nationally



Burger King Launches Whopperrito Nationally

Burger King Restaurants Introduce Tex-Mex-Flavored Burger-Burrito Mashup Made with 100% Beef

Burger King restaurants are introducing a Tex-Mex twist on its famous Whopper sandwich nationwide with its new Whopperrito burger-burrito mashup. After a local market debut that sparked widespread demand from guests, Burger King restaurants is now taking its Whopperrito national at participating restaurants beginning August 15. The Whopperrito is a new menu item that features the same 100% beef that the Whopper sandwich is made with and that’s prepared using the same flame-grilled cooking technique Burger King restaurants have been perfecting for over 60 years.

The Whopperrito burger-burrito remix made with 100% beef was originally conceived by a franchisee. Burger King restaurants have decided to roll out the menu item nationwide for a limited time while supplies last after it was met with widespread media attention and social media requests. This unique merger is the latest in the brand’s fan-favorite food combinations, coming off the heels of the recent Mac n’ Cheetos launch.

Prepared with many of the same ingredients as the Whopper — with a creamy queso sauce replacing mayonnaise — The Whopperrito burger-burrito hybrid is made with flame-grilled 100% beef and seasoned with a special blend of spices to deliver an authentic Tex-Mex flavor. It is then layered with freshly cut tomatoes, onions and lettuce and topped with pickles and smothered in creamy queso sauce before being wrapped in a flour tortilla.

“We’re infusing classic American fare with Tex-Mex flare,” said Alex Macedo, President, North America, for the Burger King brand. “The Whopperrito is a new interpretation of the Tex-Mex trend in a way that only Burger King restaurants could imagine and uses the classic flame-grilled 100% beef Whopper sandwich meat to set this burger-burrito hybrid apart from other burritos out there.”

The Whopperrito, Burger King restaurants’ new food fusion, debuts at the recommended price of $2.99 and as part of a combo meal for the recommended price of $4.99.