Burger King Restaurants Look to Hook Guests with the New Spicy Big Fish Sandwich



Burger King Restaurants Look to Hook Guests with the New Spicy Big Fish SandwichNew Spicy Big Fish Sandwich Part of the 2 for $5 Menu

Burger King Restaurants Look to Hook Guests with the New Spicy Big Fish SandwichIt’s no fluke. The tide is rising for fiery flavors with more consumers than ever saying they enjoy spicy foods and sauces*, and Burger King restaurants are riding the wave with their new Spicy Big Fish Sandwich. The Spicy Big Fish Sandwich has 100% White Alaskan Pollock breaded with crispy panko breading and is topped with creamy spicy sauce and tangy pickles, all on a toasted brioche bun.

With many Burger King restaurant guests looking to relish in more fish options this time of year, the Spicy Big Fish Sandwich combines the classic Big Fish Sandwich fish-lovers are hooked on with a creamy spicy sauce that adds a signature fiery flame of flavor.

“This fish season, we’re giving our guests a new way to savor the flavors they love,” said Eric Hirschhorn, Chief Marketing Officer North America, Burger King Corporation.“We listen to our guests and want to continually provide them with new seasonal options. Now they can choose between the original Big Fish Sandwich or opt to turn up the heat with our new Spicy Big Fish Sandwich – a real catch for fish fans.”

The Spicy Big Fish Sandwich retails for $3.69 and is also part of the 2 for $5 promotion which allows guests the power to choose two sandwiches in the lineup for an unbeatable price. Sandwiches currently on the 2 for $5 menu include the Big King Sandwich, Big Fish Sandwich, Original Chicken Sandwich and the Yumbo Hot Ham & Cheese Sandwich.

*Source: Technomic’s 2013 The Flavor Consumer Trend Report