Burger King Revamps Coffee Platform and Expands Specialty Coffee Menu to Include 10 New Beverages



Burger King Revamps Coffee Platform and Expands Specialty Coffee Menu to Include 10 New Beverages

Burger King Worldwide, Inc. (NYSE: BKW) today revealed its refreshed coffee platform available in restaurants nationwide, blended by Seattle’s Best Coffee. Introducing a new, 100 percent Latin American arabica bean custom blend crafted with BKguests in mind, consumers can opt for hot or iced coffee in a variety of delicious flavors like vanilla, mocha and caramel. Additionally, for the first time ever this March, guests are invited to indulge in a café-quality latté that is rich in flavor.

“Burger King brand’s new specialty coffee line is the latest example of our commitment to delivering a great-tasting product customized to evolving consumer tastes,” said Eric Hirschhorn, vice president of global innovation, Burger King Worldwide, Inc. “Continuing to innovate and improve the Burger King brand’s coffee and beverage platforms are among our top priorities for the year. With the help of our experienced partner, Seattle’s Best Coffee, we were able to collaborate, identify and develop the ideal custom blend that is perfect for our guests.”

“We know how important coffee is to Burger King guests, and we’re focused on giving them a great cup – whether it’s iced or hot, morning or night,” said Jennifer Dimaris, vice president, brand management for Seattle’s Best Coffee. “That’s why we put more than 40 years of experience to work and used extensive testing to create a new coffee menu that is just right for Burger King guests.”

The new Burger King coffee menu includes an extensive line of 10 new great-tasting beverages custom-blended for our guests to enjoy:

  • Brewed Smooth Roast Coffee ~ The 100 percent Latin American arabica blend from Seattle’s Best Coffee is designed specifically with BK guests in mind and delivers a smooth, balanced cup of brewed coffee that pairs perfectly with both sweet and savory menu items. Also available in decaf (Suggested retail price starts at $1).
  • Smooth Roast Iced Coffee ~ The new refreshing Iced Coffee at BK begins with the smooth roast Burger King blend and is combined with sweet, rich flavor. Now available in four flavorful varieties: Plain, Vanilla, Mocha and Caramel. (Suggested retail price starts at $1.49).
  • Lattés ~ 100 percent Latin American arabica espresso from Seattle’s Best Coffee is the base for this indulgent coffeehouse latté. Available in Plain, Vanilla, Mocha and Caramel and their respective nonfat varieties beginning March 2013 at participating locations (Suggested retail price starts at $2.29).

These items are available at participating Burger King restaurants nationwide.