The American Advertising Federation (AAF) awarded C3, a Family and Kids Marketing Agency with top honors earlier this month—a gold National ADDY® for its 2011 Bossa Nova holiday party invitations.
“We have always taken our internal work seriously. We want every touch point with our brand to be as elevated as possible. After winning the gold ADDY® at the local level, we were thrilled to be considered among so much great work. The fact that we won nationally is very humbling,” said C3’s Creative Director, David Terrill.
AAF says the ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. C3’s invitations were humorous and the design was stunningly executed.
“Every little production tidbit was lovingly attended to, right down to the fake, old-school price tag on a 45 record cover and the details on the record sleeves. I picked this entry because it did what we should all strive to do, which is go the extra mile to bring concepts to life in a way that really engages people,“ said ADDY® judge, Jonathan Butts.
“We’re especially grateful for the recognition since everyone had a hand in making something we’re proud of. It was a team effort and we had fun doing it. A true win-win situation,” said C3’s creative director, Doug Kubert.
C3 | Creative Consumer Concepts is a leading family and kids marketing and design agency, collaborating with national and international brands in the restaurant, retail and hospitality industries. We value families, and we exist to demonstrate the value of families for our client partners. C3 builds connections through consumer insights, strategic platforms and dynamic design in the form of comprehensive consumer-facing programs, communications, promotions, products and distribution solutions to make a noticeable difference and deliver measurable results. http://www.c3brandmarketing.com.