They’re cheaper. They’re more fun. They’re closer to home. They have better coffee. More interesting people go there. Give me a good café over a restaurant every time.
You can go back to a café more often. The admission fee is so much cheaper, you can return once a week, or once a day. Therefore, you gain the rights of the regular. A bit of recognition when you turn up; a ‘where’ve you been?’ when you’ve been away, a ‘see you Monday’ when you leave on Friday.
It doesn’t require a birthday event or an anniversary, or weeks of waiting for a booking, or the need to leave credit card numbers to secure that booking. And you don’t need to turn up at 5.45pm for a two hour turn around before ‘we need the table back’. Nor do they do degustations.