Captain D’s Sees Significant Grilled Menu Sales Growth During First Month of 2015



Captain D's Sees Significant Grilled Menu Sales Growth During First Month of 2015Fast-Casual Seafood Chain Launches a Resolution Solution: D-Lite Meals Menu with Five Meals Under 500 Calories

Captain D's Sees Significant Grilled Menu Sales Growth During First Month of 2015Captain D’s rang in the New Year reminding customers of the fast casual restaurant’s healthy options. The Nashville, Tennessee-based seafood chain has seen over a 25% increase in grilled menu item sales over last January. They announced the launch of their “D-Lite Meals” menu featuring five meals under 500 calories at the beginning of the month.

“We took our new grilled menu to the next level with the D-Lites options,” said Jonathan Muhtar, CMO at Captain D’s. “We know that our guests are looking for ways to eat healthier in 2015 while not sacrificing flavor, so we’re making it easy for them to reach their goals and enjoy a great-tasting meal.”

The D- Lites menu features Tilapia, Wild Alaskan Salmon, Shrimp Skewers, Grilled Chicken Breast, and Surf and Turf (grilled steak tips and shrimp skewers), all served on a bed of rice with a side of broccoli and green beans.

“Our grilled menu is just another example of the menu innovation and brand experience enhancements that are solidifying our position as the premier seafood restaurant in the fast casual category,” Muhtar added.

Headquartered in Nashville, Tenn., Captain D’s owns, operates and franchises 520 restaurants in 25 states, plus military bases around the world. Captain D’s offers its customers great seafood at reasonable prices in a relaxed environment. The brand’s restaurants serve a widely varied seafood menu that includes freshly prepared entrees, and the company’s signature hand-battered fish which is prepared to order to ensure freshness. The restaurants also offer premium-quality, grilled fish, as well as shrimp, chicken, shrimp and beef kabobs, hushpuppies, desserts and freshly brewed, Southern-style sweet tea, a Captain D’s favorite. For more information, please visit www.captainds.com.