Carvel Targets New Jersey for Expansion

Carvel Targets New Jersey for Expansion

Carvel to host prospective franchisees in Saddle Brook, NJ on October 4th

Carvel Targets New Jersey for ExpansionCarvel… America’s Freshest Ice Cream, has announced a significant expansion initiative across New Jersey, with plans to open up to 20 additional locations in the coming years. The iconic ice cream brand, which currently operates 51 franchised New Jersey locations, is looking to attract qualified franchisees across the state.

“We have an extremely loyal customer base in the tristate area, and New Jersey represents an important region for us,” said Scott Colwell, President of Carvel. “We’re looking forward to finding qualified franchisees who will contribute to the record growth and momentum Carvel is experiencing.”

Carvel is searching for highly motivated people who are looking for a stable business to build and who would like to own a Carvel franchise. Interested candidates are invited to attend a Discovery Day event on Tuesday, October 4th at the Saddle Brook Marriott at 138 New Pehle Ave. in Saddle Brook from 6:30 – 8:30 p.m. to learn more about the franchise opportunity and meet one-on-one with company executives. To register for the event, please visit

“The fact that Carvel continues to grow in the face of the ever-changing frozen treat industry speaks volumes to the passion that consumers and franchisees have for the brand,” said Colwell.

Carvel experienced a record increase in same-store sales growth in 2015 and is in the midst of an ongoing roll-out of its new shoppe design. The Carvel that many consumers grew up with now has a more contemporary look with wood-finished floors, vibrant colors, digital menu boards and new brand imagery. The new retail layout is designed to enhance the guest experience and spur a new wave of growth for Carvel.

The total initial investment for a full-service Carvel shoppe ranges from approximately $250,000 to $380,000 and varies based on location, square footage and equipment package. Full-service Carvel shoppes typically range in size from 800 to 1,600 square feet.

As the first retail ice cream franchise operation in the country, Carvel has become one of the most recognized names in ice cream. Since it began in 1934, Carvel has expanded its menu to include an extensive line of hand-dipped and soft ice cream, take-home novelty treats, and premium ice cream cakes. Carvel currently operates over 400 franchise and foodservice locations worldwide and has been ranked in Entrepreneur’s Franchise 500 and The Franchise Times’ Top 200+ lists.

For more information, visit

The United States’ first retail ice cream franchise, Carvel Ice Cream, has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft ice cream and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale and Cookie Puss cakes.  Atlanta-based Carvel currently operates over 400 franchised and food service locations. Visit for more information, follow us on Twitter @CarvelIceCream or become a fan at