Catalina Restaurant Group, whose portfolio of wholesome, family-friendly restaurants includes Coco’s Bakery Restaurant and Carrows Restaurants, is delighted to announce the appointment of Nick Saba as CRG’S new Vice President of Product Development. A food & beverage and culinary professional, Saba brings over 25 years of product development and culinary experience to CRG.
Saba has previously worked with top restaurant groups and franchises in the industry, including Perkins, Marie Callender’s Inc. and Wilshire Restaurant Group, as well as piloted Saba’s Restaurant & Catering, a privately owned restaurant and off-premise catering service. His areas of expertise span food innovations, kitchen operations training, food & beverage systems development, franchise relations, cost management, purchasing, food safety, and new concept development.
Saba’s focus for CRG will be to improve cost control and operation efficiencies, while further developing menu offerings and enhancing each restaurant’s signature branded style. His strategies include streamlining Coco’s and Carrows menus; a newly redesigned Coco’s menu is scheduled to test in a designated market beginning February 2012. The new Coco’s menu has been strategically developed to offer patrons a selection of menu items that maintains “The Coco’s Way” of naturally fresh, nutritiously delicious, and reasonably priced dishes.
“Nick brings an impressive amount of product development, culinary, and food & beverage operations knowledge to CRG,” says Mark Terada, President. “His dynamic background in developing menu and operations programs will undoubtedly expand CRG’S business, as well as provide patrons with enhanced service.”