On the tastiest of holidays, sign up for Bojangles’ E-Club and get a free Cheddar Bo Biscuit
The Bojangles’ (NASDAQ: BOJA) made-from-scratch buttermilk biscuit is a Southern icon. All day, every day, Bojangles’ Master Biscuit Makers carefully follow the company’s proprietary 48-step process to making the perfect batch of biscuits. No matter when you visit Bojangles’, you’re guaranteed a delicious biscuit, made fresh every 20 minutes – probably a good reason why they’ve hand made more than a billion biscuits since their founding in 1977. Considering all that, it should come as no surprise that Bojangles’ proudly recognizes National Buttermilk Biscuit Day on Saturday, May 14.
This day of homage to the biscuit serves as the perfect opportunity for Bojangles’ fanatics and newcomers alike to sign up for Bojangles’ E-Club to receive a free Cheddar Bo biscuit. If food can be art, the Cheddar Bo is exactly that. Featuring two slices of premium, aged cheddar cheese melted inside a signature Bojangles’ buttermilk biscuit, Cheddar Bo can be enjoyed as a snack or meal any time of day. All E-Club members also receive a special birthday gift – a free Bo-Berry biscuit, featuring sweet Bo-Berries baked right inside of a Bojangles’ biscuit and topped with sweet vanilla icing.
“It’s a natural fit for Bojangles’ to recognize National Buttermilk Biscuit Day by reminding customers of our great E-club program,” said Bojangles’ Senior Vice President of Marketing, Randy Poindexter. “We believe our buttermilk biscuits are the best-tasting biscuits around. If you don’t believe us or if you haven’t been to a Bojangles’ recently, sign up for our E-Club and try one on us!”
Since Bojangles’ opened its first restaurant in 1977, the buttermilk biscuit has been a core menu item; so much so, that for the last 19 years, the company has held an internal biscuit-making competition, aptly named the Master Biscuit Maker Challenge. Hundreds of team members across the Southeast take part in the competition, which focuses on best practices for making the perfect Bojangles’ biscuit and includes judging the color, appearance and taste of the biscuits made by participants.
“Bojangles’ has always been dedicated to making the best biscuit,” said Bojangles’ 2015 Company Champion Master Biscuit Maker, Roger Hudson. “Of course, I can’t give away all of our secrets, but I can say that we start every batch of biscuits with the freshest ingredients. It’s what our customers expect and deserve. Speaking for Master Biscuit Makers across the company, we take pride in bringing our customers the perfect biscuit all day, every day – including National Buttermilk Biscuit Day!”
Those partaking in the wonders of National Buttermilk Biscuit Day are invited to test your biscuit-making knowledge and learn more about Bojangles’ made-from-scratch biscuit menu items by visiting www.bojanglesbiscuits.com.
Bojangles’, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes. Founded in 1977 in Charlotte, N.C., Bojangles’ serves menu items such as delicious, famous chicken, made-from-scratch buttermilk biscuits, flavorful fixin’s and Legendary Iced Tea. At March 27, 2016, Bojangles’ had 671 system-wide restaurants, of which 288 were company-operated and 383 were franchised restaurants, primarily located in the Southeastern United States. For more information, visit www.bojangles.com or follow Bojangles’ on Facebook and Twitter.