Charcuterie Concept Graze Craze Comes to Charlotte, North Carolina



Charcuterie Concept Graze Craze Comes to Charlotte, North Carolina
Chelsea Shelton

Innovative brand brings beautiful charcuterie boards to the Ballantyne-area.

Charcuterie Concept Graze Craze Comes to Charlotte, North CarolinaGraze Craze, a booming new concept in charcuterie boards and boxes for healthy lunches, office catering and special events, is now open at 16011-C Lancaster Highway at Charlotte’s Capstone Commons in Mecklenburg County, NC. Graze Craze is the newest food franchise to join the community of award-winning brands affiliated with United Franchise Group (UFG).

Husband-wife duo and first-time franchise owners, Chelsea and Christopher Shelton, are proud to open Graze Craze’s first storefront in Charlotte with the vision of their daughters one day working in their charcuterie business. With the holidays around the corner, the Shelton’s are thrilled to provide beautifully crafted charcuterie boards in time to bring families together and celebrate the season.

“We wanted to own something new and different that would bring value to the Charlotte market,” said Chelsea Shelton. “We fell in love with the Graze Craze concept and knew it would be the perfect fit for our family and our local community.”

Charcuterie Concept Graze Craze Comes to Charlotte, North Carolina

Graze Craze specializes in artfully designed, hand-crafted charcuterie boards and boxes featuring high-quality foods arranged perfectly for nibbling or hearty graze-style meals — including gourmet meats, cheeses, fresh fruits and vegetables, artisanal sweets and more. The unique menu features several grazing options fit for any occasion and lifestyle. Whether it’s a formal affair for a low-carb crew, a casual get-together for veggie lovers, or a sweet and grazey board for an office meeting, Graze Craze has something to offer everyone. Each charcuterie board is beautifully curated by a Grazologist — your very own charcuterie concierge — with several different size options from single boxes for the lone grazer, to large boards arranged to create a grazing table with enough fresh food to feed a large wedding party or holiday happy hour for hundreds.

Charcuterie Concept Graze Craze Comes to Charlotte, North Carolina

“The Charlotte Graze Craze will be our first storefront in North Carolina,” said Brady Lee, President of Graze Craze. “We’re thrilled to expand Graze Craze’s presence along the East Coast and look forward to seeing the concept thrive in the fast-growing Ballantyne-area of Charlotte.”

The Charlotte, NC, Graze Craze will be open for pick-ups Monday through Saturday from 10 a.m.–6 p.m. and 10 a.m.–3 p.m. on Sunday, with the option for free local delivery any day of the week.

Charcuterie Concept Graze Craze Comes to Charlotte, North Carolina

Graze Craze is the leading franchise within the graze-style food category, offering an alternative experience to traditional dining options. At Graze Craze, in-store Grazologists curate hand-crafted, impeccably designed, sweet and savory picnic boxes and charcuterie boards, made with the highest quality ingredients and customized with perfection for every occasion. Originally founded in Oklahoma by US Air Force veteran, Kerry Sylvester, Graze Craze is now part of the United Franchise Group (UFG) family of award-winning affiliated brands and global leader for entrepreneurs. For more information about Graze Craze’s Charlotte, North Carolina – Ballantyne location, go to https://www.grazecraze.com/charlotte-nc-ballantyne or visit 16011-C Lancaster Highway, Charlotte NC 28277 at Capstone Commons near the corner of Lancaster Highway and Johnston Rd. For more information about locations, menu, and commercial accounts visit www.GrazeCraze.com. For information on franchising opportunities, visit www.GrazeCrazeFranchise.com.

Led by CEO Ray Titus, United Franchise Group (UFG) is home to an affiliated family of brands and consultants including Accurate Franchising Inc., Exit Factor, FranchiseMart, Fully Promoted, Signarama, Transworld Business Advisors, and the Coworks division consisting of Franchise Real Estate, Network Lead Exchange (NLX), Office Evolution (OE) and Venture X as well as a food division featuring Graze Craze and The Great Greek Mediterranean Grill. UFG affiliated brands include over 1600 franchises in more than 60 countries, with consultants that have helped develop over 350 brands into franchises, in over 80 countries with more than 2500 franchisees.  With over three decades in the franchising industry United Franchise Group offers unprecedented leadership and solid business opportunities for entrepreneurs.