Two HOT emerging concepts are moving in to the Midwest from origins in Hollywood, CA, DRNK coffee + tea and QWENCH juice bar are coming to the Chicagoland area. A privately held franchise development group has purchased the rights to develop up to 19 units in the Chicago DMA. Some locations will be stand-alone DRNK or QWENCH units, however the majority planned are for a combination of the two brands in a single unit. Additional new development deals are being finalized in New York, Florida, Texas, Northern and Southern California and in select international markets.
DRNK is an edgy new franchise concept bringing a vibrant swagger to the coffee segment offering world-class organic coffees, espressos, cold brew-on tap and teas. It also features a better approach to offering amazing quality food items with a freshly presented yet easy to execute program.
The vision at QWENCH juice bar is quite simple – have genuine health and incredible taste live in perfect balance by offering a diverse selection of raw squeezed juices, smoothie blends, infused with superfoods and handmade Brazilian Superfruit Acai bowls. All presented with some experiential guest surprises.
The company offers three flexible models: DRNK, QWENCH or a dual branded store combined under one roof. “No other concept in this space is offering two brands, complimentary to each other combined together the way we’ve presented it. The dual brand model is the perfect pairing, maximizing operator efficiency per square foot,” says Mitch Baker, Chief Brand Officer for DRNK and QWENCH. “It’s the perfect sweet spot, targeting a variety of customer day parts in a proven model that works so well and addresses franchisees daily challenges when it comes to climate, limited offerings and maximizing operational efficiencies.”
A team of well tenured multi-unit operators created both DRNK and QWENCH. Having successfully developed and operated brands with 5 internationally recognized food franchises, they understand the needs of the franchise partner. Most importantly, they have absorbed the positive methods practiced by those concepts and learned what works (and what doesn’t). They are focused on brand growth, profitability and support while delivering innovative and delicious products. More info at: www.drnkqwench.com.
Look for DRNK and QWENCH at the International Franchise Expo in New York next week. You can’t miss them!