Fast-food’s old guard is giving way to a savvy new guard that is slowing-down the process and giving a needed nod to healthier ingredients.
With Monday’s death of 93-year-old Truett Cathy, the legendary founder of Chick-fil-A, the $200 billion fast-food industry finds itself at a generational crossroads. The direction that Cathy’s wildly-successful company takes going forward — under the leadership of his sometimes controversial son, Dan — could determine if an old guard fast-food chain can evolve to the new guard.
It doesn’t happen often. But in 47-year-old Chick-fil-A’s case, it’s certainly possible. The chain, already know for stellar customer service and better-than-most food quality, is increasingly pushing its way onto college campuses where the next generation of fast-food eaters seems willing to stand in long lines for its offerings.