Baja Fresh Mexican Grill, operated by fast casual franchisor Fresh Enterprises, LLC, which also operates La Salsa Mexican Grill and Canyons Burger, today announced that Chuck Rink has been appointed to the position of CEO. Rink will take over all responsibilities of David Kim, who has left the company effective immediately. Rink has served as president of Fresh Enterprises, LLC since January 2008 and will now carry the title of President and CEO.
As CEO, Rink will focus on improving the performance of the Baja Fresh brand by focusing on the importance of the customer experience in each and every restaurant and by improving the design and execution of the products served.
“While we recognize the challenges of our competitive environment, the brands have strong consumer recognition and are situated in today’s most exciting restaurant business segment,” said Chuck Rink, President and CEO of Fresh Enterprises. “I firmly believe the strengths of the brands we serve will enable us to succeed in improving the value of each customer experience, our franchise businesses and the overall company.”
David Kim, who has served as CEO of Baja Fresh since November 2006, has left the company effective immediately to pursue other personal interests.
Fresh Enterprises, LLC is headquartered in Irvine, CA. It operates or franchises 230 Baja Fresh restaurants in 25 states as well as Dubai and Singapore. The company also operates La Salsa Mexican Grill and Canyons Burger. To learn more about Baja Fresh franchising opportunities visit www.bajafresh.com.