Church’s Chicken Launches Biggest Ultimate Choice Meal Program in Brand History



Church's Chicken Launches Biggest Ultimate Choice Meal Program in Brand History

New Meal Deal Offers Thousands of $5 Original or Spicy Flavor Combinations

Church's Chicken Launches Biggest Ultimate Choice Meal Program in Brand HistoryIn a move that proves Church’s Chicken is devoted to providing guests more of the great chicken experiences they love, the brand announced its new $5 Real Big Deal starting Aug. 28. Now, guests have the freedom to choose from thousands of flavor combinations featuring Church’s hand-battered, double-breaded fried chicken or Tender Strips, home-style sides, and a honey-butter biscuit and signature jalapeño pepper – for just $5.

The market-leading value was developed specifically in response to guest feedback, which revealed a strong desire for customizable value meals rather than a one-size-fits-all meal with limited options. With the $5 Real Big Deal, Church’s guests not only get to choose from 2-pieces of mixed chicken or 3 Tender Strips in original or spicy, they also have the flexibility to select any two of Church’s delicious and unique side dishes, including baked macaroni & cheese, jalapeño bombers fried okra and corn-on-the-cob. Each $5 meal is topped off with a scratch-made honey-butter biscuit, and a signature jalapeño pepper to squeeze over chicken for an extra spicy kick – one of Church’s most beloved “custom flavor” traditions, dating back to 1952. Everyone gets what they want and it all comes together for just $5, regardless of the combination.

“Consumers are telling us that they want real options for their money,” said Jennifer Chasteen, Vice President of Brand Strategy & Activation at Church’s Chicken. “While we are known for our original and spicy chicken and biscuits, we also feature a full complement of home-style sides. Now guests can explore Church’s entire classic sides menu without worry, because at $5, it’s like getting a second side free.”

The $5 Real Big Deal is a ground-breaking approach to value in that it provides choice around virtually every menu item and flavor combination available at Church’s. A single guest could dine at Church’s every day over a period of years and never have the same meal twice – though the price would always be $5.

The ad campaign, entitled “Game Show,” features a light-hearted, fictional game show called “Just Choose Already!” Each :30 second commercial features a different Church’s customer as the contestant, trying to decide between all of the menu options.

The $5 Real Big Deal is available at all U.S. Church’s Chicken restaurants, while supplies last.

Founded in San Antonio, TX in 1952 by George W. Church, Church’s Chicken is one of the largest quick service restaurant chicken chains in the world. Church’s specializes in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, Tender Strips, sandwiches, honey-butter biscuits made from scratch and freshly baked, and classic, home-style sides all for a great value. Church’s (along with its sister brand Texas Chicken outside the Americas) has more than 1,600 locations in 27 countries and international territories and system-wide sales of more than $1 billion. For more information, visit www.churchs.com. Follow Church’s on Facebook at www.facebook.com/churchschicken and Twitter at www.twitter.com/churchschicken.