Atlanta-based chain signs on as exclusive sponsor for extreme sport drumming competition
Church’s Chicken, one of the world’s largest quick service chicken restaurant chains, is exploring a different kind of drumstick this April, as they sign on as an exclusive sponsor for the 2015 World’s Fastest Drummer (WFD)- Southeast Championship. The extreme sport drumming competition is slated for April 15-18, 2015 at the Atlanta Institute of Music and Media (AIMM)- 2875 Breckinridge Blvd., Suite 700, Duluth, GA. Atlanta also serves as the headquarters of the nearly 1700-unit chicken chain.
In addition to the competition and other related events, Church’s Chicken is also an official partner of the docu-series that tracks the lives of select WFD competitors from across the globe and their journey to the championships. The filming of the series is still in progress.
“Great food, like great music, moves us. We are honored and humbled to bring these talented and emerging artists into the spotlight so they can use their abilities to touch the lives of our guests,” said Mark Snyder, Chief Marketing Officer for Church’s Chicken and the catalyst of the alliance with the WFD Championship and Atlanta Institute of Music and Media. “This music competition is intense and we are confident that contestants’ personal stories will strike chords with anyone who has ever played an instrument or identified with a song.”
“Our customers and our crew should expect the unexpected with this competitive alliance. We at Church’s Chicken will bring this music experience into our restaurants and hopefully to all the places our customers enjoy our food,” Snyder added.
“Drummers were the first smart-phone. Drummers told the weather, led civilizations in and out of battles, celebrations and rituals for centuries. Yet history has forgotten the profound role drummers played in our social development. It’s time to bring the power of the drumstick back to the forefront. We can think of no restaurant chain with more credibility in knowing drumsticks than Church’s Chicken,” said Boo McAfee, the creator of WFD – Extreme Sport Drumming Competition and the patented technology called Drumometer.
Turn Up the Beat
The WFD Southeast Championship spans over four days and features Battle Of the Hands and Battle Of the Feet. Preliminaries will take place April 15 through 17 from 10 a.m. to 5 p.m., and the finals will be on April 18 starting at 2 p.m. The entire competition will be held at AIMM. For more information about the WFD Southeast Championship or AIMM, visit www.aimm.edu.
Church’s Chicken will be sharing exclusive footage from the WFD Southeast Championship with its smartphone app registered users, as well as content from the docu-series on the restaurant giant’s Facebook, Twitter and other social media platforms.
WFD is a sporting event that challenges speed drummers and employs an instrument called the Drumometer that counts drum strokes. The Drumometer is accepted by both the Guinness World Records organization and the WFD Extreme Sport Drumming competition as the official device used to determine the World’s Fastest Drummer.
The primary goal of the competition is to determine who can play the most single strokes in sixty seconds. There are a variety of categories and World Records involved in WFD. After experimenting with various WFD competition formats in the United States, the event achieved international prominence as contestants began traveling from around the globe to compete at WFD World Finals. For more information, visit www.WorldsFastestDrummer.com.
Founded in San Antonio, TX in 1952 by George W. Church, Church’s Chicken is one of the largest quick service restaurant chicken chains in the world. Church’s specializes in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, Tender Strips, sandwiches, honey-butter biscuits made from scratch and freshly baked, and classic, home-style sides all for a great value. Church’s (along with its sister brand Texas Chicken outside the Americas) has more than 1,650 locations in 23 countries and international territories and system-wide sales of more than $1 billion. For more information, visit www.churchs.com. Follow Church’s on Facebook at www.facebook.com/churchschicken and Twitter at www.twitter.com/churchschicken.