CiCi’s Pizza Brings On New CMO Sarah McAloon

Award-winning marketing executive to lead brand revitalization

CiCi's Pizza Brings On New CMO Sarah McAloon
Sarah McAloon

CiCi’s Pizza, the nation’s leading pizza buffet restaurant, has hired veteran restaurant marketing executive Sarah McAloon as chief marketing officer to lead the company’s brand revitalization initiative.

McAloon comes to CiCi’s from Sbarro LLC, where she served as chief marketing officer, and was responsible for creating the global marketing strategy for more than 1,000 eateries in 40 countries. She also launched the fast casual pizza concept Pizza Cucinova.  In 2014, McAloon was recognized by Brand Innovators as one of America’s Top 50 Women Innovators for her work.

Prior to joining Sbarro, McAloon was at Yum! Brands, where she headed up national marketing and media for Pizza Hut, Inc. She also launched the successful WingStreet brand, recognized as a “Hot Concept” in 2007 by Nation’s Restaurant News.

“Sarah has an entrepreneurial spirit that brings creativity and new perspectives to our team as we work with our franchisees to revitalize and reinvent the CiCi’s brand,” said CiCi’s Pizza CEO Darin Harris. “She is a talented and innovative leader with the kind of experience that will help our team achieve its goals.”

McAloon, a British-born, recently naturalized U.S. citizen, holds a master’s degree in marketing management from Middlesex University in London, and a bachelor’s degree from University of Sunderland in the North East of England. She has held marketing positions in the U.K. at Whitbread PLC, Diageo and Pizza Hut.

CiCi's Pizza Brings On New CMO Sarah McAloonCoppell, Texas-based CiCi’s Pizza opened its first restaurant in Plano, Texas, in 1985 and has nearly 500 restaurants in 34 states. Known for its endless pizza, pasta, salad, soup and dessert buffet, CiCi’s won the Technomic 2014 Consumers’ Choice award for best kid-friendly quick service restaurant, and has been listed by Zagat and Parents magazine as a top family-friendly restaurant. CiCi’s was recognized by G.I. Jobs as a Military Friendly Franchise, and Entrepreneur named CiCi’s to its Franchise 500 list. For more information about CiCi’s, visit or

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