Newly created position filled by industry veteran
Pei Wei, the fast-casual restaurant known for its bold, fresh and affordable Asian-inspired menu, has hired restaurant marketing executive Clay Dover as its first Chief Marketing Officer. In this new role Dover will be responsible for growing brand awareness, customer counts and sales, including overseeing all marketing, culinary and guest experience initiatives.
“I believe we could not be more fortunate to have Clay join our team,” said Pei Wei CEO Ralph Bower. “His track record of driving sales and transactions, while leading some of the strongest brands in the restaurant industry will be invaluable as we dramatically ramp up growth of the Pei Wei brand.”
Dover previously served for more than six years as the Chief Marketing Officer for Raising Cane’s Chicken Fingers, one of the fastest growing restaurant chains in the industry. He was awarded the “Dallas CMO of the Year Award” in 2013 and currently serves as the Co-Chair of the National Restaurant Association’s Marketing Executives Group.
“My family and I have been Pei Wei fans as customers for years,” said Dover. “I look forward to working with the great Pei Wei team in place and supporting our Restaurant Operators across the Country and around the globe.”
Pei Wei Asian Diner offers a menu of fresh, high-quality Asian cuisine featuring 35 bright, flavorful hand-cut ingredients. The restaurant provides a lively, casual dine-in experience as well as the flexibility, speed and convenience of take-away service to provide guests tasty options for a quick, light lunch or relaxing dinner. Pei Wei Asian Diner serves freshly prepared, wok’d-to-order dishes with Asian inspiration in a comfortable, modern diner environment. Pei Wei owns and operates 193 restaurants in 25 states and the District of Columbia and licenses the Pei Wei brand for use by partner restaurant operators in airport and international locations. For more information, visit www.peiwei.com.