Closely Rolls Out Perch, Brings Digital Marketing Into Focus for Restaurants

Closely Rolls Out Perch, Brings Digital Marketing Into Focus for Restaurants
Closely, a technology company dedicated to helping small businesses drive revenue and high quality return visits, has announced the availability of Perch, its free mobile app that gives restaurants real-time insights into the social media and promotional activity of nearby businesses. Closely also announced integration with Yelp to alert businesses to new consumer reviews of their own business – and competitive businesses – as they happen.

“When creating Perch, we had one goal in mind — make it easy for merchants to stay in the know with the everyday pulse of social marketing and promotion activities happening around them,” said Perry Evans, CEO and Founder of Closely. “With Perch, restaurant owners have a view into more than what is written on the sandwich board. Perch presents a live feed of activity collected from Facebook, Twitter, Foursquare, Yelp and hundreds of deal sites into one place and helps restaurateurs better understand the digital marketing efforts that work for their neighborhood.”

Perch is the first mobile app of its kind, designed to empower small businesses with an information advantage in today’s competitive landscape. A team of industry veterans and experts in local search, small business marketing, and real-time technologies envisioned a platform that would provide merchants with a window into how neighboring businesses market and engage consumers online. The mobile app fits easily into a business owner’s daily activities and is the first of its kind to deliver real-time insights without requiring expertise in social media, deal or check-in applications.

Jason Calloway, Owner of Rooster and Moon Coffee Pub in Denver, doesn’t consider himself especially “tech savvy” but realized that he needed a tool to better understand how to market to his customers online. In addition to new ideas inspired by the details of social media posts and promotions, Jason appreciates having access to a quick summary of the latest activity to identify which businesses are reaching his own guests.

“It’s not just that you’re seeing more tech savvy customers, you’re seeing restaurants more actively using social media and deal sites. At the same time you can have a social media presence, but if you don’t manage it properly, what’s the point?” said Jason Calloway. “Perch provides me with real-time activity for other cafes and restaurants in my neighborhood. Now I can quickly make smart marketing decisions that make sense across social properties based on what is working in Denver.”

Perch App Features:

Perch delivers a live, personalized stream of social media and promotion activity for businesses in the neighborhood. Some of the features include:

Track all activity in one place:

  • Review recent posts from other merchant Twitter and Facebook profiles
  • Instantly access promotions as they are added on hundreds of deal sites
  • Uncover local check-in specials
  • Discover Yelp reviews and ratings for specific businesses
  • Quickly jump to websites and social profiles of other merchants

Local insights and reporting:

  • Learn what neighboring businesses are up to with the Nearby feed
  • Add businesses to the Watchlist for real-time updates and activity
  • Receive a regular email digest of activity from businesses on the Watchlist

Perch is available for free download on iPhone and Android devices. For more information about Perch, visit

Closely is a technology company dedicated to empowering small businesses to succeed with everyday local marketing. Founded in 2009 by startup veteran Perry Evans, Closely provides mobile and web-based tools that help merchants promote their business, create loyal customers, and make better use of their resources with digital media. From its headquarters in Denver, Colorado, the company partners with leading national providers of digital marketing services to help local merchants stay competitive in a changing media environment. For more information, visit