Communities for Cause, Inc. (CFC) is excited to announce it has surpassed $2M in sales driven to its restaurants and merchants on its CFC ENGAGE MOBILE platform. The platform features businesses willing to donate a percentage of sales to their customers’ nonprofits of choice via a mobile app. In return, nonprofits market the platform to their supporters and encourage them to dine and shop with CFC businesses.
As Gary Allhusen, CFC co-founder and CEO, describes, “Our platform is a full-feature cause marketing and analytics solution for the restaurant industry. While the $2M in merchant sales is a great milestone to surpass, I’m most excited by the fact that we’ve demonstrated a 23% lift in restaurant sales from our supporters compared to a restaurant’s average ticket. We have an incredible platform providing huge benefits to all our constituents.”
CFC ENGAGE MOBILE allows restaurants to track and measure definitive returns on their charitable giving, replacing the uncertain returns around traditional “giveback nights” and direct donations to community organizations.
“It’s a simple use case,” explains CEO Allhusen. “Restaurants sign up with CFC to connect with hundreds of nonprofits, track their charitable giving and measure their ROI in the form of repeat visits, sales from that nonprofit and ticket uplift. The restaurant uses CFC to optimize its mix of charitable and other promotional offers.”
The CFC platform, which was initially launched in Orange County, CA, features over 1,200 local merchants and 50 online retailers offering up to a 15 percent donation to supporters of hundreds of nonprofits.
Communities for Cause connects local businesses with schools and other charitable organizations and their parent/member bodies to raise funds for their cause. CFC enables customers to support their causes using mobile technology that makes it easy for them to generate donations in the normal course of their daily lives – no planning ahead and no gift cards required.
Restaurants and causes can sign up for CFC at www.communitiesforcause.com, or by calling (888) 542-3831. Supporters interested in raising funds for their favorite cause can simply download the CFC app to their smartphones by searching for “Communities for Cause” on either the iTunes App Store or Google Play, select their school or non-profit as the beneficiary, and use the app to log a purchase with any participating merchant.