The Chief of People and Culture at Dickey’s explains the principles of a healthy and productive corporate culture
In a corporate environment where culture is a buzz word and companies compete to retain the most talented employees, Shawn Storer, Dickey’s Barbecue Pit’s chief of people and culture, has a top ten list of culture values to which he ascribes as he builds his award-winning team:
- Understand Honestly – Dissect what you are known for now.
- Decide Intentionally – Move toward what you want to be known for.
- Determine Thoughtfully – Live your core values.
- Strategize Responsibly – Begin with the end in mind.
- Embrace Humanely – Care more than others think is reasonable.
- Ignite Passionately – Seek and encourage passionate people.
- Plan Accordingly – Results, not effort.
- Move Proactively – Take steps only in accordance with your core values.
- Promise Openly – Believe or Leave.
- Live Purposefully – Do the right thing for the right reason.
Storer has a varied background that led him to the current position at Dickey’s. A trained classical musician, he began his career in managing and motivating people from the conductor’s podium. Surprisingly, there are a lot of correlations between leading orchestral rehearsals and managing culture for a national franchise brand. “In both positions, I take the written concept, motivate others to want to learn, train them on the specifics, and ensure they are successful,” says Storer.
Storer has made a difference in the Dickey’s corporate culture by creating training models for high – potential employees. He created Dickey’s Management Institute, which has grown into a year-long, five-course program in which corporate employees can hone their leadership and management skills and prepare to advance within the company. Storer also leads culture efforts in the restaurants by instilling core values in employees, creating succession planning from Pit Crew to Pit Master to Pit Boss, and working across departments like HR, Training, Operations, and IT to improve guest-facing cultural elements. “When you visit us, you will feel the difference,” Storer exclaims. “We have crazy happy energy, our delicious food is slow-smoked, served fast, and we only serve the world’s best barbecue. Anything less is not a culture we will accept!”
Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain was founded in 1941 by Travis Dickey with the goal of authentic slow smoked barbecue. Today, all meats are still slow smoked on-site in each restaurant living up to the company tagline, “We Speak Barbecue.” The Dallas-based family-run barbecue franchise offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids’ meals every Sunday. The fast-casual concept has expanded to over 520 locations in 43 states. This year Dickey’s was recognized for the third year by Nation’s Restaurant News as a “Top 10 Growth Chain” and by Technomic as the “Fastest-growing restaurant chain in the country.” For more information, visit www.dickeys.com or for barbecue franchise opportunities call 866.340.6188.