Cowboy Chicken Sees in New Year with Lucky Black-Eyed Peas

Popular Chicken Brand Will Start 2013 off with a Hearty Serving of Good Luck

Cowboy Chicken, the popular seven-unit Dallas-based fast casual wood fire rotisserie chicken brand, announced it will be open at all seven locations on Tuesday, January 1st, 2013, New Year’s Day, and will offer a complimentary serving of black-eyed peas for good luck to each guest.

A staple in the Southern diet for over 300 years, black-eyed peas have long been associated with good luck. A dish of peas is a New Year’s tradition in most areas of the South, and is a long time tradition at Cowboy Chicken, thought to bring luck and prosperity for the New Year.

“Cowboy Chicken welcomes our guests for some of our famous black-eyed peas on New Year’s Day each year,” said Sean Kennedy, President, Cowboy Chicken.  “Remember, black-eyed peas on New Year’s Day brings good luck for the entire year!”

Cowboy Chicken Sees in New Year with Lucky Black-Eyed PeasSee in 2013 with a free hearty serving of black-eyed peas filled with complimentary good luck at any Cowboy Chicken location on New Year’s Day.

Besides its New Year’s black-eyed peas, Cowboy Chicken is known for its famous all natural, wood-fired rotisserie chicken, the thirty-year old brand has perfected, cooked on a custom-built rotisserie stacked with hickory wood to deliver their unique, wood fire flavor.

For over 30 years, the “downhome Cowboys” at Cowboy Chicken have been cooking all natural chicken over a wood-burning fire, and today guests enjoy the same delicious wood-fired rotisserie chicken along with seventeen different fresh homemade sides. Since its humble beginnings in 1981, Cowboy Chicken has perfected the taste of chicken on a wood burning rotisserie and created the now famous Twice-Baked “Potaters”. Other long time favorites are the famous Cowboy Chicken Enchiladas stuffed full of delicious all white meat rotisserie chicken and their amazing Chicken salad sandwiches.   Homemade Southern Blackberry Cobbler finishes off any Cowboy meal and, both their award-winning Chicken Enchiladas and homemade Cobbler have been on the menu since Cowboy’s inception, thirty years ago.

Cowboy Chicken also features healthy and delicious fresh salads and sandwiches, grilled skinless chicken breast and nutritious sides such as seasonal fruit, baked Sweet Potato, Green Beans, and Campfire Veggies, which can all be ordered online.  Online ordering is available for lunch and dinner, take-out, home delivery and catering services.

Cowboy Chicken is continuing to grow the popular brand and is seeking qualified franchisees, those with quick service restaurant experience and multi-unit operators, who will benefit from a thirty-year old brand which is a predictable, measurable and sustainable investment opportunity.  Candidates interested in opening a Cowboy Chicken should possess a passion for the brand and serving guests and families in a fast-paced environment. Visit Cowboy Chicken at for more information or to order online.

Founded in Dallas, Texas in 1981, Cowboy Chicken is a seven-unit fast casual restaurant chain specializing in real wood-fired rotisserie chicken.  Cowboy Chicken is ranked among the Top Fast Casual Mover & Shakers by, a prestigious restaurant industry award, and was recently chosen number one, “Hot Restaurant Chain to Buy into Now”, by Forbes magazine.  Open for lunch and dinner for dine in; take out, catering, online ordering and delivery. Cowboy Chicken is continuing to grow through franchise opportunities.  For more information please visit:

Linda Duke