Crushed Red Urban Bake and Chop Shop has always used mezzaluna knives in the preparation of their healthy chopped salads. Now they’re applying the same technique to their pizza lineup with their new “Chop Top” Pizzas. “The Chop Top Pizzas have better topping distribution for a better flavor profile in every bite,” says founder Chris LaRocca. “We’ve been using this premise for our chopped salads and thought the same concept would make our pizzas even better.”
An in-store survey shows that guests agree with an overwhelming vote in support of the new Chop Top method. “If our guests hadn’t voiced such a favorable opinion, we most likely would have tabled the idea,” says LaRocca. We really care about what they think and always look for ways to improve the guest experience.”
Crushed Red will roll out the new Chop Top Pizzas this week.
Please visit http://www.crushed-red.com for more information.
Founded in St. Louis by veteran restaurateur Chris LaRocca and father and son entrepreneurs Ralph Kalish, Jr. and Powell Kalish, Crushed Red is a completely new restaurant concept that fills the need for truly delicious, healthful foods that are served as quickly as their unhealthy counterparts. Much more than another fast casual concept, Crushed Red is the first entry in the emerging Artisan Fast category. Their menu was developed by people with years of culinary experience, master craftsman who pride themselves on quality and taste.