Dairy Queen Introduces New Menu Items



The Dairy Queen system is planning a memorable May with the new Confetti Cake Blizzard Treat as the Blizzard of the Month and the debut of the Chicken Bacon Ranch Iron Grilled Sandwich.

The Confetti Cake Blizzard Treat is a decadent blend of moist white cake pieces, confetti frosting and creamy vanilla DQ soft serve and is available in mini, small, medium and large sizes. The Chicken Bacon Ranch Iron Grilled Sandwich is layered with a succulent grilled chicken fillet that’s topped with creamy ranch dressing, crispy bacon, fresh leaf lettuce and thick-cut tomato slices, all served on DQ signature iron grilled bread.

“Our new Blizzard Treat is a delicious birthday celebration in a cup,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “Coupled with our new Iron Grilled Sandwich, our customers will find value in cravable options for lunch, dinner or a snack on our menu in May. This is another example of why Dairy Queen treats and food are ‘so good it’s riDQulous.’”

Along with the Confetti Cake Blizzard Treat, many other Blizzard flavors can be made into delicious DQ Cakes, which are perfect to celebrate Mother’s Day, graduation, Memorial Day or other special events such as birthdays and anniversaries.

The Dairy Queen system began blending simple combinations of candies, cookies, fruits, nuts and DQ soft serve in 1985 to create the signature Blizzard Treat. Since then, one-of-a-kind flavors such as Nutter Butter, Triple Chocoholic, Midnight Truffle, Turtle Oreo, Banana Cream Pie and Double Fudge Cookie Dough have delighted Dairy Queen fans as a featured Blizzard of the Month, a program that began in 2003.

The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and the Dairy Queen Facebook fan page in 2008. Today, the Fan Club is 3.8 million members strong while the DQ Facebook fan page has more than 4.6 million friends. Log on to the website at BlizzardFanClub.com or become a friend on Facebook at facebook.com/dairyqueen.

For more information about the Dairy Queen system, visit DairyQueen.com. Follow the DQ system on Twitter at http://twitter.com/dairyqueen.

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,000 Dairy Queen stores in the United States, Canada and 18 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.