Dairy Queen Restaurants Debut Choco Covered Cheesecake as the September Blizzard of the Month



Dairy Queen Restaurants Debut Choco Covered Cheesecake as the September Blizzard of the Month

Buy One Blizzard Treat, Get One for 99 cents offer available in September

Dairy Queen restaurants are celebrating the kick-off of the fall season and the start of the new school year with a sweet deal and the debut of a new Blizzard® Treat flavor.

From Sept. 3-30, participating Dairy Queen and DQ Grill & Chill restaurants nationwide will offer a Buy One, Get One (BOGO) Blizzard Treat for 99 cents. The BOGO for 99 cents includes the new Choco Covered Cheesecake Blizzard Treat, the featured Blizzard of the Month for September, which is a combination of creamy cheesecake pieces, rich Cocoa Fudge and decadent choco chunks blended with creamy DQ vanilla soft serve. The Choco Covered Cheesecake Blizzard Treat is available in four sizes, including the popular Mini.

“At Dairy Queen restaurants, as we move into the fall season and a very busy time with the beginning of the new school year, we want to celebrate with a new treat and a value-based promotion for our signature brand,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “Our fans appreciate value, innovation and quality and that’s what they find at Dairy Queen stores.”

Many Blizzard Treat flavors, including Choco Covered Cheesecake, can also be made into delicious DQ Cakes, perfect for celebrating special events such as the last day of summer on Sept. 21 and first day of fall on Sept. 22; as well as birthdays and anniversaries.

The Dairy Queen system began blending simple combinations of chocolates, fruits, cookies, nuts and candies with DQ soft serve in 1985 to create the signature Blizzard Treat. The iconic treat has created the served upside-down Blizzard culture and since then, one-of-a-kind flavors such as S’mores, Chocolate Candy Shop and Confetti Cake have delighted Dairy Queen fans as part of the featured Blizzard of the Month program, which began in 2003.

For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 6.2 million friends, and become a friend at facebook.com/dairyqueen.

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen stores in the United States, Canada and 20 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.