Combining Siloed Data Improves Customer Understanding and Drives Sales
On average, more than a dozen technology applications are deployed inside the four walls of a restaurant to help manage both front of the house and back of the house operations. Too often these technologies have siloed data that prevents the restaurant from optimizing the tech stack investment. DataDelivers, developers of the premier Customer Management Platform (CMP) for the restaurant industry, integrates the data sets from the industry’s most popular technology providers allowing restaurants to better identify and maximize the lifetime value of their customers.
“Restaurants are increasingly relying on data to make decisions, but as each department employs applications for their specific needs, the silos develop quickly, and this can cause operators to lose ground in this very competitive environment. By integrating the data from various applications and enterprise systems into one repository, restaurant operators can have an efficient singular customer view and make timely data-driven decisions,” explains Pat Riley, Vice President of Sales & Marketing at DataDelivers.
DataDelivers’ proprietary CMP takes managing data to new heights by identifying everything from customer preferences and purchase history to loyalty program effectiveness and more. The platform can also provide real-time analytics and recommendations, helping restaurants to make informed decisions about business strategies and campaigns.
DataDelivers CMP solution seamlessly connects with the top POS providers including NCR/Aloha, Focus, Micros, Oasis, Olo, Revel, Qu, and Toast as well as loyalty programs from Crowdtwist, Iterable, Paytronix, Punchh and Spendgo. Email program providers that can be connected to DataDelivers CMP include Bronto, Cheetah, ESP, Pardo, Salesforce, Sparkfly and Sendgrid along with the texting platform LivePerson.
Riley recommends that brands consider a data audit to identify and locate all of the data sets used by the restaurant and support center, and then match this against the strategic needs of the restaurant to ensure data is being used, stored, and managed properly.
“In addition to consolidation, our CMP enables brands to develop a data governance program that helps protect and control their data,” added Riley. “We believe that the DataDelivers platform is a game-changer for restaurants to optimize their technology investment, better understand their customers, and grow sales.”
For more than 20 years, DataDelivers has been helping companies identify sales that are hidden in their data. By knowing where to look and turning information into intelligence, DataDelivers gives clients the tools they need to grow sales and build long term customer value. Last year, DataDelivers helped restaurant clients identify more than 15 million new guests, generate more than 2 million incremental visits, and produce more than $40 million in additional revenue. DataDelivers is headquartered in Schaumburg, Il and employs highly trained data scientists and skilled marketers to serve clients in restaurant, retail, energy, and transportation sectors. For more information, visit DataDelivers.com.