Texas-based barbecue brand treats loyalty members to a barbecue surprise on May 28th
Dickey’s Barbecue Pit purchases and smokes more brisket annually than any other restaurant brand in the US, averaging over 48 million lbs of brisket smoked each year.
Sunday, May 28th is National Brisket Day and the world’s largest barbecue brand is celebrating with a free barbecue surprise for their loyalty members. Barbecue lovers signing up for or already participating in Dickey’s Big Yellow Cup Loyalty Program will receive a SMOKIN’ surprise on National Brisket Day.
“At Dickey’s there are three things we cherish deeply; barbecue, loyalty, and our guests,” said Roland Dickey Jr., CEO, of Dickey’s Capitol Group, Inc. “We’re excited to combine all three with a guest giveaway to celebrate National Brisket Day for our Big Yellow Cup Loyalty members.”
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Dickey’s Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by the Dickey family. For the past 80 years, Dickey’s Barbecue Pit has served millions of guests in 44 states Legit. Texas. Barbecue. At Dickey’s, all our barbecued meats are smoked onsite in a hickory wood burning pit. Dickey’s proudly believes there’s no shortcut to true barbecue and it’s why our name isn’t BBQ. The Dallas-based, family-run barbecue franchise offers eight slow-smoked meats and 12 wholesome sides with ‘No B.S. (Bad Stuff)’ included. Dickey’s Barbecue has 550 locations across the United States and eight other countries.
Dickey’s was named to Newsweek’s 2022 America’s Favorite Restaurant Chains list and USA Today 2021 readers’ choice awards. Dickey’s won first place on Fast Casual’s “Top 100 Movers and Shakers” list, been named a Top 500 Franchise by Entrepreneur and named to Hospitality Technology’s Industry Heroes list. Led by CEO Laura Rea Dickey, who was named among the country’s 50 most influential women in foodservice in Nation’s Restaurant News, was recognized by Fast Casual’s Top 100 Movers and Shakers list and honored by Dallas Business Journal. Dickey’s Barbecue Pit has also been recognized by Fox News, Forbes Magazine, Franchise Times, The Dallas Morning News, The Wall Street Journal, People Magazine and QSR Magazine. Dickey’s Barbecue is part of Dickey’s Restaurant Brands which has more than 700 restaurants nationwide including brands Wing Boss, Trailer Birds, Big Deal Burger and bbqathome.com. DRB is led by CEO Roland Dickey Jr. For more information, visit www.Dickeys.com.
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